Cognitive Computing Consortium Launches, Creating an Independent Resource Hub for Cognitive Computing Professionals

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Leading industry experts form Consortium to drive and promote innovations in cognitive computing, artificial intelligence (AI), and machine intelligence

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Buyers of cognitive computing-related technology and services seek trusted guidance on how and when to use cognitive computing applications.

The Cognitive Computing Consortium is officially launching today. As a growing group of private and public organizations as well as individual professionals, the Consortium is focused on advancing innovation in cognitive computing.

The consortium is an interactive forum for researchers, developers and practitioners of cognitive computing and its allied technologies. With roots in a working group of major industry luminaries, the Consortium was co-founded by Sue Feldman, CEO, Synthexis; and Hadley Reynolds, Principal Analyst at NextEra Research to fill a gap in the industry. The Consortium’s mission is to enable professionals to exchange ideas and insights to conduct research and to educate buyers, users and the public on cognitive computing technologies, their uses, and potential impacts. The Consortium generates unbiased thought leadership with the goal of advancing this emerging era of computing.

Cognitive Computing: Why Now?

In today's dynamic, information-rich society, cognitive computing addresses the dilemma of finding and understanding the right information at the right time for the right situation. Cognitive computing systems present information in context. They uniquely extend to computers the very human ability to comprehend diverse information in the context of its surroundings and thereby enable those machines to work in partnership with people, rather than in command and control modes. They identify and extract the context of human questions and problems, offering relevant potential answers or solutions – specifically appropriate to the time, place and person. They also provide machine-aided serendipity by wading through massive collections of diverse information to find patterns and surfacing them to help humans respond to previously unknown needs.

“Technology vendors tell us that they need an unbiased source that they can refer potential clients for validation, advice and background information. Buyers of cognitive computing-related technology and services seek trusted guidance on how and when to use cognitive computing applications,” said Feldman. “Today, we are developing a market landscape for cognitive computing, describing types of use cases and developing guidelines for their selection. We sponsor workshops and symposia that will focus on new research in cognitive computing, helping all stakeholders by clarifying the types of problems that are most amenable to using this evolving technology.”

“To respond to the fluid nature of users’ information goals, cognitive computing systems offer a synthesis of not just information sources, but also the influences, contexts, and insights that weigh conflicting evidence – suggesting answers that are often 'best' rather than 'right,'” added Reynolds. “By fostering regular collaboration among our experienced members, we will be providing a unique platform for knowledge discovery and sharing among cognitive computing professionals. We encourage businesses and individuals interested in cognitive computing to join us and become sponsors and members in this new collaborative venture.”

Pre-launch sponsors and partners of the Consortium include CustomerMatrix, SAS, Nara Logics, Sinequa, Babson College, Quid, Synthexis, NextEra Research, Bacon Tree Consulting and Black Rocket Consulting, LLC.

“Cognitive computing is rapidly emerging as a response to the nagging challenges that businesses are facing when trying to use traditional big data and analytics to solve complex problems,” said Guy Mounier, Co-founder and CEO, CustomerMatrix. “With aggressive and accelerating investment in cognitive computing taking place at global banks, insurers and manufacturers, the creation of a strong thought-centered consortium, focused on building a community around this exciting technology is very appealing to us. That is why we are supporting the Consortium.”

“Cognitive computing is a key focus for SAS advanced analytics research and product development and the Cognitive Computing Consortium is a critical forum for sharing ideas and information in this exciting field,” said Fiona McNeill, Global Marketing Manager, SAS. “It’s a truly collaborative effort combining research, industry and academia that will clearly advance cognitive computing innovation.”

Come Join Us Today!
We encourage those with a vested interest in the research, development and advancement of cognitive computing to join the Cognitive Computing Consortium today. Highlights of membership, sponsorship and on becoming either a partner/alliance are below. For more information, please visit:

  • Members receive research reports, reduced fees at events, membership in online forums, and early access to data gathered by the Consortium’s projects. Members can participate in online discussions and have the opportunity to submit candidate content for publication. Members may also be invited to participate in the Consortium’s standards-oriented projects. Individual membership requires a demonstrated expertise in fields including search, analytics, machine learning, intellectual property, software development, Big Data, and technology market research.
  • Sponsors pledge to provide continuing support to the Cognitive Computing Consortium. They receive advance research data and drafts, reduced fees for event exhibitions, prominent display of their support on the Consortium’s website, and opportunities to join in public presentations. They also brief the executive board and are welcome to join online discussions, contribute guidance, and post research once reviewed/approved.
  • Technology Partners provide the hardware, software and resources that enable the Consortium to develop its programs and resources for the community.
  • Alliances – The Consortium actively seeks alliances with educational institutions and organizations that provide complementary services, such as publishing, event production, and organizational infrastructure.

Register today – Webinar: “Behind the Hype: Cognitive Computing and Your Business, Your Job, Your Life”
Join Consortium Co-founders Sue Feldman and Hadley Reynolds on April 19th at 12:30 p.m. EDT for an interactive webinar discussion on the emergence of the cognitive computing market and its implications on the future of human interaction with technology. Registration can be found at: Live Tweets during the webinar are encouraged using the hashtag #CogConsortium.

About the Cognitive Computing Consortium
The Cognitive Computing Consortium is a growing professional association that fosters discussion and research in cognitive computing. The Consortium develops cognitive computing definitions, conducts research, and participates in the development of industry definitions and standards. It brings together leading industry and academic thinkers to advance the understanding of the nature, importance, and potential impact of cognitive computing.

To learn more about the Consortium, please visit: and follow us on Twitter @CogConsortium.

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Peter Gorman
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