Boulder, CO (PRWEB) March 31, 2014
The Tea Spot’s Steep & Go™ cold brew tea filter was featured this week in a nationally syndicated segment focusing on the health benefits of tea. The feature gave a visual preview of The Tea Spot’s Steep & Go™ Cold Brew Bottle, which simplifies the process of cold brewing tea. Steep & Go™ was also featured in FITNESS magazine’s current issue, as part of an in-book story on the benefits of tea.
CEO Maria Uspenski commented on these print and television appearances for The Tea Spot: “We couldn’t be happier than to see our products supporting and demonstrating tea for improved health and wellness. The FITNESS magazine in-book story as well as the TV segment on the Benefits of Tea provide precisely the type of education and exposure for tea and health which we work, as a small company, to communicate to our customers daily, as a part of our mission. FITNESS magazine’s media reach and professionalism take the news about tea and health quite a few levels up from where we can currently drive that message ourselves.”
Steep & Go™ gives health conscious consumers a fresh cold-brewed alternative to Ready-to-Drink bottled teas. Ready-to-drink teas are a rapidly growing sector of the US tea market, as consumers look to reduce their intake of sweet carbonated beverages. All shelf-stable bottled teas contain some form of preservative, however. Steep & Go™ offers an easy solution for cold brewing fresh tea on the go.
The Steep & Go™ cold brew tea infuser is available in three bright colors: Ocean, Green Tea, and Violet. Steep & Go™ is dishwasher-safe and BPA-free, and is available at The Tea Spot’s online tea store for $5.95.
The Steep & Go™ Cold Brew Bottle will be available with all three color options of the Steep & Go™ filters. It will retail for $12.95. This newest Steepware® solution from The Tea Spot will be launched at the 2014 World Tea Expo in Long Beach, CA. The Steep & Go™ cold brew filter was a best new product award winner at the 2012 World Tea Expo.
About FITNESS Magazine
Launched in 1992, FITNESS magazine is a leading source for all the latest news on health, nutrition and exercise. FITNESS motivates women to move—for fun, for health, for life. With workouts and diet plans that get results, plus inspiring beauty and health tips, FITNESS empowers women to be fierce about reaching for and achieving body success, however they define it. FITNESS is published 10 times a year by Meredith Corporation [NYSE: MDP], with a rate base of 1.5 million and an audience of 7.3 million readers. Additional information may be found online: fitnessmagazine.com | Facebook: Facebook.com/fitnessmag | Twitter: @fitnessmagazine | Instagram: Instagram.com/fitnessmagazine.
About The Tea Spot®
The Tea Spot is a leading producer of handcrafted loose leaf teas and creator of Steepware®, the housewares tools that make loose tea easy. The company’s vision to modernize the loose leaf tea experience has held steadfast since the for-profit philanthropic company was founded by Maria Uspenski in 2004, a cancer survivor drawn to the health benefits of leaf tea during her recovery. Her message is simple and powerful: tea in its freshest form renders premium flavor, unmatched health benefits, and is eco-friendly. The Tea Spot's model of social entrepreneurship incorporates its mission to foster health and wellness through loose leaf tea, with its 10% Pledge. Ten percent of the company’s sales are donated in-kind to cancer and community wellness programs. The Tea Spot is a Boulder, Colorado-based woman owned and operated certified B corporation. Additional information may be found online: theteaspot.com