From Dorm Room to Street Corner: College Students Create Redbox of Cold-Pressed Juice Industry

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One of several kiosk models

People can finally have cold-pressed juice when they want it, how they want it. It's exactly what Redbox did to movie rentals.

Minneapolis, MN (PRWEB) September 17, 2013

Juice|Cold Pressed is a startup from Minnesota, residing among food giants like Hormel, Cargill, General Mills, and Pilsbury. The cold-pressed juice company is using a crowdfunding campaign on Indiegogo to introduce its newest technology: dispenser kiosks that provide cold-pressed juice access to consumers at a fraction of the price of juice bars due to lower overhead costs.

Hydraulic juicers are used to cold-press locally-sourced, organic ingredients into stainless steel vats that completely eliminate light oxidation. According to Cornell University, light oxidation is the process of nutrient and enzyme breakdown that occurs to organic produce bottled in clear plastic. This effect can occur in as little as five minutes and is just as disruptive as heat. "We want customers to receive the best possible product for their hard-earned money," says Kamal Mohamad, Juice|Cold Pressed co-founder. "That's why we're so excited to introduce our technology to the community. People can finally have cold-pressed juice when they want it, how they want it. It's exactly what Redbox did to movie rentals."

Important highlights of the technology center around the idea of reusing. The company quotes "BYOB" or "Bring Your Own Bottle" to show their intent to move away from plastic bottling. Convenient kiosk locations such as parks, airports, and shopping centers allow for customers to use their own containers for filling. Signature "J|CP" bottles can also be purchased directly from the kiosks.

Each machine is outfitted with sensing equipment to digitally track quantity levels to prevent unnecessary costs stemming from "checkup runs". Furthermore, the kiosks self-clean after each use with a washing solution and UV rays.

"These machines will drastically change the restaurant industry's capabilities," says Jason Hines, owner of popular Twin Cities restaurants Harvest Grill and Broadway Pizza. "They give me the ability to sell raw cold-pressed juice without adding manpower. I have already purchased three machines and plan on purchasing ten more for my other restaurants."

The team plans on using their crowdfunding campaign donations to ramp up production and build kiosk networks in metropolitan areas like Denver, Portland, San Francisco, and New York City.

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