Columbus Internet Marketing Company Discusses Google Penquin 3.0 Updates

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Google rolled out its latest algorithm filter to combat spammy websites this past Friday, October 17, 2014. Green eSolutions, a Columbus internet marketing company is helping website owners understand how this change is affecting a website's online presence..

Internet Marketing Company

Internet Marketing Company

I can safely say that over the years, we have paid extremely close attention to our clients’ internet voice, branding and website authority

As the authoritative search engine, Google sets the standards for intending to provide the most accurate search online. Developers worldwide have been anxiously awaiting Google’s latest release in a series titled Google Penguin 3.0 to determine how the search engine conglomerate will rank websites based on previous changes made to website-to-website relationships and site authority. As of Friday, October 17, Google began the roll-out of this major refresh impacting a reported 1% of queries. Google reports the roll-out will continue over the next few weeks and website Owners will only continue to see fluctuation in ranking .

Penguin 3.0 delivers no surprises to the search engine community. Termed a “refresh,” Google simply re-ran its algorithm to allow any sites that ditched poor or non-credible links to comply with Google's guidelines. The intent of the refresh is to identify websites that use manipulative, low value content and misleading tactics to gain ranking in queries. Many websites will be impacted depending on the sources of how a website is paired to other websites online.

Columbus internet marketing company Green eSolutions has been responding to client’s concerns over the news from Google within the last few days. President Aaron Greene comments, “Green eSolutions has been waiting for this refresh to occur for some time. Now that that the algorithm update has taken effect Green eSolutions has been contacted by new prospects seeking help to understand why an individual's website rank has dropped. Hearing the stories of how the prior company was marketing some of these websites is extremely amazing. It is actually hard to belie these types of black-hat marketing companies still exist. Online business when conducted in white hat manner and correctly allows for the insurance policy that a website will not be affected by spammy algorithm changes online through Google. I can safely say that over the years, Green eSolutions has paid extremely close attention to the clients’ internet voice, branding and website authority.”

Penguin 3.0 rewards sites that have meaningful, relevant external website relationships to other websites sharing mutual or niche content. The stronger these connections and the more authority the external website value has on subject matter, the better the ranking. Websites employing sneakier tactics, like linking to outbound commercial, spammy websites, have been penalized and will continue to lose ranking with this latest Google refresh. Because this is the third installment of Penguin to hit the search engine, most credible sites have already been impacted and corrected up to this point.

While there is no short-term fix to a site that has experienced an extreme drop in ranking, website owners can correct the situation over time. To remedy the situation in preparation for Google’s next refresh, website Owners should take the time to identify low value websites that are paired with their domain remove their domain immediately. The important thing for website owners, at this point in time, is to identify a ranking strategy that is structured around solid content and voicing the companies brand through various authoritative channels online.

Concerned about your website’s response to Google Penguin 3.0? Contact Green eSolutions at 888-666-0231 or

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Kevin Leblanc

Aaron Greene
since: 12/2009
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