"By offering more high quality and diversified content, combined with the Comfort Vue™ VR stationary boundary platform, an entirely new and extremely large base of potential Meta Quest 2 customers can emerge."
NEWPORT BEACH, Calif. (PRWEB) May 26, 2023
VRComfort Labs stated there is a current potential new VR customer base of over 150 million consumers in the U.S. who have been ignored or “disregarded” by the industry, including Meta’s Realty Labs business unit. VRComfort Labs believes there are billions of dollars in potential new revenue currently available to Meta by utilizing the Quest 2 to pursue a large virtually untapped segment of adult consumers. The segment represents adults who value their realverse time and are not interested spending a lot of it in a completely digital metaverse such as Horizons World. Nor are they interested in highly interactive participant apps such as gaming or physically intensive apps such as VR fitness. Numerous industry surveys indicate most adult consumers are interested in more spectator, observer-oriented apps such as global tourism, live events, vacation planning, exhibits, exhibitions, education and other realverse content.
Meta has spent a lot of money to acquire metaverse studios such as Beat Games (Beat Saber app) and VR fitness studio Within (Supernatural app), [for $400 million, but little, if anything on “realverse” content creation studios. The Comfort Vue™ stationary boundary platform developed by VRComfort Labs, for the Quest 2 headset eliminates several barriers that have stifled VR adoption by most adult consumers. The main barriers eliminated include head movement motion sickness, the discomfort of head straps/bands, clumsy headset engagement, disengagement, and re-engagement. By eliminating just a couple key adoption barriers, the door becomes completely open for observer, spectator realverse content creator business opportunities.
Currently, almost all “realverse” 360 and 180-degree VR immersive content is on YouTube, owned by Google which does not offer a VR headset. Google only provided the mobile phone-based Daydream VR viewing device which flashed, then fizzled. Meta Platforms has a great standalone consumer VR headset but does not provide realverse content. By offering more high quality and diversified content, combined with the Comfort Vue™ VR stationary boundary platform, an entirely new and extremely large base of potential Meta Quest 2 customers can emerge.