CHARLOTTE, N.C., July 9, 2019 /PRNewswire-PRWeb/ -- Commerce Signals, the marketing insights platform that offers brands the fastest way to access payment data insights to improve sales results, today announced the appointment of Randall Beard as Chairman of the Board.
"First-party data is key to creating exceptional customer experiences through marketing analytics. Commerce Signals has unlocked the largest set of first-party data and enabled new partnerships between retailers and their acquirers," said Beard. "I'm honored to join Commerce Signals' Board and help brands leverage this new data in a way that protects both consumer privacy and merchant trust. Brands want accurate, omnichannel, cross-platform measurement. The fact that we can deliver these insights to virtually any brand IT-free by next week is something no one else can offer."
Commerce Signals takes pride in offering a privacy-centric attribution platform. Commerce Signals provides aggregate payment data insights that retailers need for loyalty and sales campaign optimization with no IT resources required.
"In terms of driving value to brands, Randall is an industry leader. His proven expertise in media, marketing effectiveness and brand analytics makes him a great fit for Commerce Signals' board," said Thomas Noyes, CEO and founder of Commerce Signals. "As the industry seeks more hands-on control and transparency from the media supply chain, brands must be able to measure their incremental sales impact across TV, digital media and all the platforms where they invest."
With over 30 years of experience, Randall recently served as the Global President for Ad Solutions and Innovation at the Nielsen Company, during which time he also served as Trustee for the Marketing Accountability Standards Board. Additionally, he brings marketing leadership experience with best-in-class companies, including Procter & Gamble, American Express and UBS.
About Commerce Signals
Commerce Signals solves the No. 1 problem in marketing: knowing what works. Retailers can double the sales driven by their campaigns using Commerce Signals' near-real-time insights. By connecting ad impressions to always-on, first-party payment data, Commerce Signals closes the marketing loop, giving marketers the opportunity to shift media spend mid-campaign to the marketing tactics that are driving the most incremental sales.
SOURCE Commerce Signals
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