“A Brandstorycasting podcast is a perfect way to share your industry expertise and brand yourself as a thought leader.” Arthur Germain, Principal & Chief Brandteller for Communication Strategy Group.
HUNTINGTON, N.Y. (PRWEB) April 09, 2019
Podcasting is back and B2B businesses are using this creative and intimate marketing method to better connect with their audiences. Many marketers want to create their own podcasting series, but the cost and the process often requires a dedicated engineer or an onsite visit to a recording studio. But things have changed. Communication Strategy Group, a brand storytelling agency, and QuickCast, an enterprise audio/video production company, have introduced BrandStoryCasting™, a managed podcast solution that helps businesses plan, record and publish their very own podcasts. The turnkey solution is designed to ensure a clean, accurate series of podcasts from start to finish, including pre-production services, supervised audio recording and final edits. Best of all, all a business leader needs to do is click a link to begin the recording whenever they want and wherever they or a guest may be located. More information is available at https://BrandStoryCasting.com.
“These days content is everywhere, and content streaming is king. Business customers are time-shifting and geo-shifting their content consumption practices. That means you need to share your brand story in a way that breaks through the clutter and resonates when and where it matters,” says Arthur Germain, Principal & Chief Brandteller for Communication Strategy Group. “It is a perfect way to share your industry expertise and brand yourself as a thought leader.”
Podcasts are an emerging medium with a huge capacity for consumer engagement. A simple search on Spotify or Soundcloud directs you to thousands of different podcasts – syndicated audio recordings that sound like casual conversations. Prospective listeners search for whatever topics pique their interest: Tech, finance, fashion, you name it – enthusiasts are turning to podcasts every day as a fresh and appealing way to immerse themselves in what they enjoy most.
The average podcast fan subscribes to six shows and listens to an average of seven different shows every week. Brands like Google, HubSpot and Nintendo are continuously reaffirming their thought leadership by recording podcasts that intrigue, educate and inspire their listeners. Podcast enthusiasts are likely to be brand loyalists; syndicated, branded episodes can convert a listener into a brand ambassador overnight.
“Exercise your organization’s thought leadership and put your brand’s unique story at the heart of it – that’s the idea behind BrandStoryCasting,” says Germain.
Organizations can get started with a simple quarterly podcast series for as little as $675 per episode. More information is available at https://BrandStoryCasting.com.
About Communication Strategy Group
Communication Strategy Group, an award-winning brand storytelling agency, helps clients develop brand stories that are remembered, repeated and rewarded through a strategic Brandtelling® approach. We focus on building and supporting a strategic plan for client communications to create strong, consistent messages and presentations that have the greatest impact. The Communication Strategy Group team is comprised of senior-level communications professionals who work directly on client accounts to achieve results. Our clients include both Fortune 1000 and growing companies in technology, manufacturing, media and professional services industries. For more information, please call 1-866-997-2424 or visit us at https://www.communicationstrategygroup.com
Communication Strategy Group