We’ll help Socious customers create communities where their customers or members want to participate and stay engaged.
Gilbert, AZ (PRWEB) September 09, 2014
Socious, a leading provider of online community software to businesses, user groups, and associations, announced the opening of a new professional services division today. The new services groups will provide online community planning and management guidance to Socious customers.
“Online customer community platforms are different than other enterprise software, like CRM systems and marketing software. Whereas those other systems can sit idle if need be and can be utilized at the pace that your company learns to utilize them, online customer communities need a deliberate strategy and consistent activity to provide value to you target audience and keep them engaged. Socious can now help you develop and execute that plan to engage your customers or members,” said Paul Schneider, senior vice president and co-founder at Socious.
Understanding that creating online customer communities is a new endeavor for most organizations, Socious designed its online community management services so that organizations can fill both the strategic and tactical gaps in their online community team and experience. From simply validating an organization’s customer community strategy to providing ongoing community management services, Socious customers can take advantage of the flexibility and comprehensiveness of Socious’s advisory services.
Socious’s online community consulting services include:
- Market analysis and value proposition development or validation
- Identifying opportunities where organizations can leverage their community to achieve business goals
- Developing online community management processes and requirements
- Creating a growth plan and tracking key online community metrics
- Managing online communities through launch and during its early stages of growth
- Measuring the customer community’s success and business impact
“Community-based customer relationship management strategies have proven to be very effective in increasing customer satisfaction, spurring market-driven innovation, and controlling customer service costs. However, companies won’t benefit from those stronger customer relationships without first taking the steps to create an active and sustainable online community,” said Katie Bapple, senior manager of Socious’s online community consulting group. “We’ll help Socious customers create communities where their customers or members want to participate and stay engaged,” Bapple continued.
Socious’s customer base has grown to include many of the world’s top technology companies and nonprofit membership organizations. This expansion will give Socious customers the tools, expertise, and support they need to not only launch thriving online communities, but leverage that social data to impact core business outcomes.
Founded in 2002, Socious (socious.com) offers the industry’s most complete online community software to large and mid-sized businesses, user groups, and associations. The Socious peer-to-peer community platform includes private social networking, customer communication tools, discussion forums, membership management, collaboration tools, and a full mobile platform to help organizations increase sales, retention, and member engagement. Socious provides a full range of professional services to help organizations plan, launch, and manage their online customer or member community. Take an online tour of Socious online community software.