Lack of Apple Releases Obvious as Online Trade-In Market Share Drops, According to Data from

Share Article

New data from leading mobile phone and gadget recycling comparison site CompareMyMobile shows that Apple needs its new releases to regain its losses in the online smartphone trade-in market.

Apple's gadget trade-in market share has consistently dropped over the last few months

This year, the decline has been more significant, especially with us seeing so many iPhone 5 trade-ins & valuations going through the site.

•    Apple’s online trade-in market share down by 14 percent compared to July

  •     Tablet trade-ins decrease
  •     LG continues to lose the most value for the second month in a row

The latest data from leading mobile phone recycling comparison site shows that Apple’s trade-in market share has dropped by 14 percent since July, leaving it with just 24.1 percent.

Apple trade-ins have dropped for the last three months consecutively according to site data. Experts think this could be due to its lack of releases so far in 2013, as people could be waiting for the big reveal of the much anticipated iPhone 5S or budget iPhone before trading in their old devices.

Co-founder of, Ashley Turner, says: “With Apple iPhone releases being so few we usually see a decline in the amount of Apple devices being traded in several months after the release of the latest handset. This year, the decline has been more significant, especially with us seeing so many iPhone 5 trade-ins and valuations going through the site.”

The site also saw Samsung become the second most traded-in brand on the site, making up 19.8 percent of all trade-ins, to push BlackBerry into third with 18.1 percent. Samsung’s new found dominance of the gadget trade-in market could well be to do with the release of the huge Galaxy range this year.

However, Apple’s iPhone 4 still remains to be the top traded in device on CompareMyMobile, with Samsung’s Galaxy S2 and S3 holding around five percent and four percent respectively to come in second and third. The site says it comes as no surprise that the S2 and S3 are the top Android devices being traded in, as loyal customers upgrade to the flagship Samsung Galaxy S4.

There have also been changes in the tablet trade in market this month. Trade-ins decreased leaving tablets to hold just 7.3 percent of the gadget trade-in market share, failing to eat into the dominating mobile phones category. Tablet shipments also slowed this month, but experts predict that the release of a new iPad, expected later this year, could spark more shipments and potentially more trade-ins.

Games console trade-ins have also continued to decrease since the boom following the Xbox One and PlayStation 4 announcements.

Site data shows that LG have stayed in the top spot in the list of brands losing value for the second month in a row – perhaps as the recyclers anticipate mass trade-ins surrounding the LG G2 official announcements this month. Motorola remain in second – due to no release of the Moto X in the UK, the brand has been fairly unaffected by its reveal.

LG don’t hold the top spot for devices losing value most quickly though, due to the Sony Xperia J suffering a 14 percent decrease in the last 30 days.

CompareMyMobile sees huge changes in trade-in statistics reflecting how consumers shop for the latest technology month on month. It predicts that the average value of an LG device will change on release of the G2, while also expecting Apple trade-ins to boom following the reveal of the iPhone 5S. Only time will tell how the consumers react.

About CompareMyMobile

Founded in 2009, is the UK's #1 source for independent mobile phone, tablet, sat nav, laptop, iPad, iPod and games console recycling price comparison. It delivers customers confidence in making the difficult decision of where to recycle their old phone safely and for the most money. is 100 percent impartial, comparing prices from more than 40 recycling stores.

Please visit our website, press page or follow out RSS feed for more stories like this.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ashley Turner
since: 09/2009
Follow >
Compare My Mobile

Follow us on
Visit website