Samsung’s Galaxy S5 Attracts a Huge Upgrade Crowd – 21 Percent of Users Trading in Their Old Phone Are Upgrading to the Flagship Device, according to CompareMyMobile

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One month on from the Galaxy S5 launch, UK gadget recycling comparison site CompareMyMobile have revealed key survey results showing that 21 percent of people trading in their old phone are upgrading to Samsung’s new smartphone.

People are upgrading to Samsung's Galaxy S5

21 percent of people using CompareMyMobile are upgrading to Samsung's Galaxy S5

21.2 percent is a huge volume of people to be upgrading to the Samsung GS5 considering this data is taken from every person selling mobile phones through the checkout.

CompareMyMobile conducted a survey of everyone recycling their old mobile phone after the Galaxy S5 launch, asking what they are upgrading to. The results show a great consumer response to Samsung’s new device.

Key findings:

  •     21.2 percent of all people trading in old phones on CompareMyMobile since 11/4 are upgrading to Samsung’s Galaxy S5.
  •     A lower 13.21 percent of all people are upgrading to Apple’s iPhone 5S.
  •     Samsung’s Galaxy S4 is the top device being traded in for a Galaxy S5.
  •     Samsung currently makes up 42.99 percent of the smartphone trade-in market – ahead of Apple and HTC.

One month on from the international release of Samsung’s Galaxy S5 launch, survey results show that a huge wave of people are rushing to upgrade to the new device.

Of all the people trading in old smartphones on CompareMyMobile since the launch day on 11th April, 21.2 percent of people told the site that they are upgrading to the Galaxy S5. A lower 13.21 percent said they were upgrading to the iPhone 5S and a 5.22 percent said they would get the new HTC One M8.

Top five devices being traded-in for the Galaxy S5:

1.    Samsung Galaxy S4
2.    Samsung Galaxy S3
3.    Apple iPhone 5
4.    Samsung Galaxy Note 3
5.    Apple iPhone 4S

Previous site research, before the launch, showed that over a third of all people upgrading to the Galaxy S5 previously owned an iPhone - so the site says it isn't a surprise to see two Apple iPhone models in this top five list.

CompareMyMobile has seen a much larger surge in trade-ins than they would expect to see for a non-Apple device though. Before this year such a spike would not usually be expected on a non-iPhone launch.

This trade-in surge, since the Galaxy S5 launch, has actually caused a drop in trade-in values across the Samsung Galaxy range.

Samsung Galaxy devices losing the most value follow the Galaxy S5 release:

1.    Galaxy S4 Zoom: 33.77 percent drop
2.    Galaxy S3 LTE: 16.73 percent drop
3.    Galaxy S4 Mini: 15.97 percent drop
4.    Galaxy S3: 13.6 percent drop
5.    Galaxy S2: 11.43 percent drop

Site experts say that this is a huge decrease in value when you consider that within the same timeframe a month before, the Galaxy S3 only lost 2.31 percent of its value, and the S4 Zoom only lost 8.48 percent.

The increase in Samsung trade-ins has made an even larger impact on the smartphone trade-in market too. The beginning of 2014 marked the first time a brand other than Apple topped the top traded in brand list – as Samsung took the lead following the Galaxy Note 3 launch.

Brand trade-in market share following the Galaxy S5 release:

1.    Samsung: 42.99 percent*
2.    Apple: 31.1 percent*
3.    HTC: 7.27 percent*
4.    Sony: 6.42 percent*
5.    Nokia: 5.62 percent*

*Percentage market share of top five traded in brands on CompareMyMobile

A further trade-in boost following the Galaxy S5 release has consolidated Samsung’s place as the top traded-in brand – but experts think it will be interesting to see what effect the iPhone 6 release will have on the market.

Co-founder of CompareMyMobile Ashley Turner said: “We were surprised to see GS5 upgrades were so high - 21.2 percent is a huge volume of people to be upgrading to the Samsung GS5 considering this data is taken from every person selling mobile phones through the checkout. We can’t wait to compare this to Apple’s next release and see how loyal and excited their fans are.”

About CompareMyMobile

Founded in 2009, CompareMyMobile is the UK's #1 source for independent mobile phone, tablet, sat nav, laptop, iPad, iPod and games console recycling price comparison. It delivers customers confidence in making the difficult decision of where to recycle their old phone safely and for the most money. CompareMyMobile is 100% impartial, comparing prices from more than 40 recycling stores. Further information on CompareMyMobile attached and you can check out our press RSS feed here.

Media Contacts

Ashley Turner
Tel: +44 (0) 7590 116 943
Email: ashley(at)CompareMyMobile(dot)com

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