CompareMyMobile Reveal The UK’s Greenest Towns Which Are Most Likely to Cash in on Old Gadgets

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A new study of over 500,000 people, from gadget recycling comparison site CompareMyMobile, reveals Stratford-Upon-Avon as the UK town mostly likely to trade-in their old gadgets for cash.

Stratford-Upon-Avon is the UK town most likely to trade-in an old phone

CompareMyMobile hope that by releasing these figures it will spur on the towns to be more proactive about electronic recycling.

Gadget recycling comparison site CompareMyMobile, has collected data from over 500,000 people – showing the UK towns which are most likely to value, and trade-in, their old electronics.

Main points:

  • Under a quarter of Londoners getting prices for their old gadgets will actually go on to trade-in, while almost a third from Liverpool will.
  • People from the North and Midlands are more likely to trade-in old electronics, than those from the South of the UK.
  • People from Stratford-Upon-Avon are most likely to trade-in old devices – 43.63 percent, while Mitcheldean residents are the least tempted to recycle old devices – 10.09 percent
  • None of the top 20 most aware of gadget recycling, are also on the list of top 20 most likely to trade-in.

Data from CompareMyMobile’s research showed that Stratford-Upon-Avon is the UK’s greenest town when it comes to recycling old electronics – with 43.63 percent of people, who come on to the site to value their phone, going on to trade in. Perth, in Scotland, followed in second – with 32.29 percent of people going on to trade-in.

Data shows that towns in the North and Midlands were more likely to cash in on old gadgets than those in the South of the UK.

Top ten UK towns most likely to trade-in their old gadgets:

1.    Stratford-Upon-Avon – 43.63 percent*
2.    Perth – 39.29 percent*
3.    Lichfield – 37.74 percent*
4.    Dunfermline – 37.68 percent
5.    Walton-on-Thames – 37.47 percent*
6.    Bracknell – 36.58 percent*
7.    Basingstoke – 36.31 percent*
8.    Barnstaple – 36.18 percent*
9.    Weston-Super-Mare – 36.13 percent*
10.    Salford – 35.97 percent*

*Percentage of people who went on to trade-in their phones, after checking prices on CompareMyMobile

The site says that the list of top ten towns most likely to trade-in, does not correlate with the towns most aware of gadget recycling. For example, 11.57 percent of the population of Mitcheldean (according to 2011 census data) valued their phone on CompareMyMobile – but only 10.09 percent of those visitors went on to trade-in.

Top five UK towns using CompareMyMobile to get prices for their old devices:

1.    Brasted Parish – 56.06 percent**, 29.08 percent went on to trade-in
2.    Poplar – 19.88 percent**, 21.5 percent went on to trade-in
3.    West Malling – 17.26 percent**, 32.61 percent went on to trade-in
4.    Mitcheldean – 11.57 percent**, 10.09 percent went on to trade-in
5.    Teddington – 10.26 percent**, 21.11 percent went on to trade-in

**Percent of town’s population (according to 2011 census data) who used CompareMyMobile to value their old electronics

In fact, CompareMyMobile found, that none of the UK towns on the list of top twenty most likely to value their phone, and therefore most aware of phone recycling, were on the list of top twenty trading in.

Data from the site shows that these towns were actually among the UK towns least likely to recycle. Mitcheldean, Waltham Cross, Aveley, Wembley and Teddington are all in the list of top twenty most aware of gadget recycling, as well as the top twenty least likely to cash in.

Top twenty UK towns least like to trade-in their old electronics:

1.    Mitcheldean – 10.09 percent***
2.    Hertford – 11.87 percent***
3.    Edwalton – 14.82 percent***
4.    Welwyn – 16.38 percent***
5.    Livingston – 17.19 percent***
6.    Waltham Cross – 17.30 percent***
7.    Aveley – 17.81 percent***
8.    Waterlooville – 17.96 percent***
9.    Leatherhead – 18.01 percent***
10.    Clydebank – 18.17 percent***

***Percentage of people from the town who went on to trade-in their gadgets, after valuing them on CompareMyMobile

CompareMyMobile hope that by releasing these figures it will spur on the towns, which are less likely to trade-in, to be more proactive about electronic recycling.

Site experts explain that UK residents are potentially sitting on millions of pounds by just keeping old gadgets in drawers. As well as this, it could be damaging the environment if people are simply throwing old gadgets away. Scientific research shows that when gadgets end up in landfill, they can leak toxic materials into land.

Press Information

For further details please speak to our main press contact, Ashley Turner, using the details listed. For full location data, see the attached ‘City Data Report’ spreadsheet. Information about CompareMyMobile’s demographic attached.

About CompareMyMobile

Founded in 2009, CompareMyMobile is the UK's #1 source for independent mobile phone, tablet, sat nav, laptop, iPad, iPod and games console recycling price comparison. It delivers customers confidence in making the difficult decision of where to recycle their old phone safely and for the most money. CompareMyMobile is 100 percent impartial, comparing prices from more than 40 recycling stores. See attached about CompareMyMobile document for more information on the company.

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