UK Businesses Turn to Conferencing and Online Meetings to Weather Storm

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LoopUp saw a 39% increase in conference calls and online meetings during commuter transport havoc caused by the St. Jude storm.

photo of travel board announcing canceled trains during St. Jude storm

St. Jude storm wreaked havoc on commuters and caused significant rise in conferencing usage

Based on our comparative data it’s clear that many professionals turned to conference calls and online meetings in a bid to remain productive for their companies.

LoopUp, the provider of simple, pain-free conference calls and online meetings, yesterday saw a 39% increase on average Monday conferencing volume as UK businesses battled to remain productive in the wake of the St. Jude storm.

The St. Jude storm hit southern Britain on Monday 28 October, with the worst of it taking place during morning rush hour in some of the busiest parts of the UK. The resulting transport effects were drastic, with widespread rail and flight cancellations: Network Rail said that the damage to its railway lines was “worse than expected,” causing more than 100 railway line blockages and disruption on all train services in and out of London. Transport for London (TfL) reported disruption to six Underground lines due to debris on the tracks, and around 130 flights were cancelled at Heathrow. Furthermore, many roads were impassable due to floodwater. Millions of commuters were affected by this travel pandemonium, either unable to reach their place of work on time, or unable to reach it at all.

“Clearly, commuters facing this transport chaos didn’t just take the day off,” said Steve Flavell, co-CEO of LoopUp. “Based on our comparative data it’s clear that many professionals turned to conference calls and online meetings in a bid to remain productive for their companies. With cloud-based services, like LoopUp, workers are still able to communicate with their colleagues and get their work done, all with minimal disruption.”

LoopUp is a cloud-based conference call and online meetings service which helps business professionals collaborate when they’re not – or can’t be - in the same place. LoopUp solves classic conferencing problems that have grown up with audio conferencing and web conferencing, such as not knowing who’s on the call and who’s speaking, background noise, and difficulties sharing document and presentations.

For more information on how LoopUp solves conferencing problems and allows businesses to collaborate more effectively, please visit LoopUp.

About LoopUp
LoopUp provides simple, pain-free business conference calls and online meetings. We help thousands of businesses host better remote meetings, without classic annoyances such as not knowing who’s joined, background noise, and difficulties sharing content. LoopUp alerts you when your first guest arrives, calls out to you when you wish to join, shows you who’s on and who’s speaking, and lets you share your screen with a click. LoopUp sells direct to the enterprise market and via distribution partners including BT, SmarTone, CSL, Cable & Wireless Communications and 3 Hong Kong. For more information, visit

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