Connecticut League Chooses CUCollaborate's JoinCU Technology

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The Credit Union League of Connecticut will implement CUCollaborate’s technology, JoinCU, on its website in order to make it easier for consumers to find Connecticut-based credit unions to join.

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“With JoinCU, consumers can now embrace the credit union difference and find the credit union that is the best fit for them,” said Bruce Adams, president and CEO of the Credit Union League of Connecticut.

CUCollaborate announces the Credit Union League of Connecticut will implement JoinCU, CUCollaborate’s consumer eligibility validation solution, as a credit union search engine on its consumer awareness website, CTCreditUnions.org.

JoinCU takes the concept of finding a credit union beyond zip code lookups and delivers a solution that solves a common problem related to credit unions: membership eligibility. By providing consumers with a list of only credit unions they are eligible to join, the JoinCU solution removes much of the confusion associated with credit union eligibility.

“JoinCU makes it easier than ever for consumers to bring their financial business to a credit union, whether they wish to earn more interest on checking or savings accounts or to lower the rates on car loans, credit cards, or even mortgages,” said Bruce Adams, president and CEO of the Credit Union League of Connecticut. “With JoinCU, consumers can now embrace the credit union difference and find the credit union that is the best fit for them.”
CUCollaborate hopes the implementation of JoinCU will serve as a road map for credit unions and organizations in other states, many of which face the same set of obstacles and barriers to success.

“CUCollaborate’s mission is to help credit unions accelerate growth while reducing expenses and risk. One way we accomplish this is by helping more consumers find, join, and borrow from credit unions,” says Sam Brownell, CUCollaborate’s founder. “We are excited to implement JoinCU on the Credit Union League of Connecticut’s website because we believe it will increase the number of new members joining Connecticut’s credit unions. We hope other organizations trying to boost consumer awareness and to drive national growth will follow Connecticut’s lead.”

CUCollaborate offers JoinCU to credit union leagues and associations looking to support and to grow credit union membership.

About CUCollaborate
CUCollaborate is a consulting, software development, and digital marketing company whose mission is to help credit unions grow. CUCollaborate primarily focuses on addressing credit unions’ biggest obstacle to growth: field of membership. CUCollaborate specializes in expanding credit unions’ fields of membership to the greatest degree possible, eliminating the friction field of membership causes in consumer acquisition and delivering strategies that help credit unions efficiently attract new members, loans, and deposits.

About the Credit Union League of Connecticut
The Credit Union League of Connecticut serves, advocates for, and advances the interests of Connecticut-based credit unions in order to support their growth and to maximize the positive impact credit unions have on their members, communities, and employees, as well as their relationships. For the past eighty-five years, the Credit Union League of Connecticut has helped its members position themselves for sustainable success and growth through a variety of offerings, including government relations, regulatory compliance, executive education, vendor partnerships, and marketing services.

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Lucas McCanna
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