CMA Presents Construction Lead Services Best Practices Webcast

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A survey and webcast regarding construction lead service effectiveness and best practices is announced by the Construction Marketing Association (CMA).

A survey and webcast regarding construction lead service effectiveness and best practices is announced by the Construction Marketing Association (CMA). The results of the national survey will be presented at the July 14, 2015 (1 pm CST) webcast, along with a panel discussion.

The anonymous and confidential survey will identify the most popular lead services for Architectural, Engineering and Construction (AEC) firms of all types and sizes, budget trends for lead services, and ultimately their effectiveness.

Chris Noble, Vice President, Strategic Sales, Dodge Data & Analytics, and CMA Chairman Neil Brown will shed insights into this hot topic. The free webcast for members and non-members is scheduled for Tuesday, July 14, 2015, at 1 pm CDT.

“Lead services are critical to all types of AEC firms, building product, and equipment manufacturers," states Neil M. Brown. "Our national survey will identify benchmarks and trend insights that AEC business development executives can use to evaluate their current strategy."

To register for the free Construction Lead Services Best Practices Webcast, link to:

To take the Construction Lead Services Best Pratices Survey, link to:


About CMA
The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website at The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, Google+, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-868-5061.

About Chris Noble
As vice president, strategic sales for Dodge Data & Analytics, Chris is responsible for leading the overall strategic direction and tactical implementation for the field-based sales force, providing customers with Dodge business intelligence services that help them to remain competitive and grow.

Chris has held sales and sales management positions of increasing responsibility within Dodge Data & Analytics (formerly McGraw Hill Construction) for the past 30 years, focused on serving key customers including building product manufacturers, distributors, general contractors, subcontractors and other firms involved in the commercial, institutional and residential construction industry. Prior to joining McGraw Hill Construction, Chris held sales and sales management positions at McBee Systems and Motorola.

About Neil M. Brown
Neil Brown is Chairman of the Construction Marketing Association. He has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. He holds a BS–Marketing from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.

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