Consumer Healthcare Industry: Company Facts, Figures & Analytical Insights
San Jose, California (PRWEB) June 16, 2015
Follow us on LinkedIn – The global consumer health and wellness industry is undergoing rapid change driven by the convergence of digital lifestyles with healthcare awareness. Increasing consumer out-of-pocket spending on health and wellness products, the trend towards preventive healthcare together with the growing emphasis on mHealth, are offering significant opportunities for non-clinical health and wellness products and technologies. However, fiscal restraints, growing consumer engagement and changing consumer expectations are resulting in shifting global profit pools. Against this backdrop, the basis of competition in the marketplace is also changing with the healthcare industry heading down a new road with new rules for success. The scenario brings into the spotlight the importance of competitive intelligence in helping companies to win and survive in the market. The intensely competitive consumer healthcare market is witnessing a widening gap between high-performing companies and their lower performing peers. Companies can no longer rely exclusively on in-house innovation and pricing power alone to drive profit growth. Companies that forward plan their marketing and product development efforts without competitive intelligence will be “flying blind”. The need of the hour is deeper and stronger competitive insights and intelligence involving benchmarking competitor marketing claims, pipeline analysis, and digital multi-channel marketing initiatives, among others.
The new collection of company intelligencer styled reports offer perspectives on companies, their business lines, products/services, and relevant market shares. The profiles provide facts, figures and analytical insights on all company activities, annual sales and revenue turnover. Each of the reports is informatively annotated with statistical analysis that provides on-the-fly business insights into the global consumer healthcare industry. A general characterisation of the industry is provided for a topical understanding of the macro market environment in which companies operate. The reports capture vital industry data such as market size estimates of beauty and personal care products by category (i.e. color cosmetics, mass cosmetics, baby care products, haircare, skincare, fragrances, toiletries etc.), cosmetics by distribution channel (i.e. Internet, Department Stores, Direct Sales, Speciality Stores, Pharmacies etc.), category (i.e. body care, face care, hygiene etc.), nutrition and dietary supplements by category (i.e. nutraceuticals, vitamins and supplements, sports nutrition etc.), and sanitary paper products (i.e. tissues, facial tissues, away from home tissues, paper towels, diapers etc.). All analysis is provided for global and select regional markets. The reports also provide coverage on company news & stories, mergers, acquisitions and other noteworthy strategic corporate developments.
For more details about specific coverage in each report, please click here
Companies covered under this series include –
The Procter & Gamble Company (USA)
L'Oreal SA (France)
Avon Products, Inc. (USA)
CIGNA Corporation (USA)
Hindustan Unilever Ltd. (India)
The Estée Lauder Companies, Inc. (USA)
Shiseido Co., Ltd. (Japan)
Kose Corporation (Japan)
Colgate-Palmolive (India) Ltd. (India)
Revlon, Inc. (USA)
Elizabeth Arden, Inc. (USA)
Coty, Inc. (USA)
Natura Cosméticos S.A. (Brazil)
About Global Industry Analysts, Inc.
Global Industry Analysts Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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