Demand for Online Content Drives the Market for Multiscreen Content Discovery Engines, According to a Soon to be Released Report by Global Industry Analysts, Inc

GIA announces the launch of a comprehensive primary research program studying the global market for "Multiscreen Content Discovery Engines". The soon to be released report identifies the expanding installed base of web-enabled devices, demand for online content and growing marketing focus on encouraging content discovery and consumption, as key market driving forces.

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Multiscreen Content Discovery Engines: A Global Multi-Client Research Initiative

San Jose, California (PRWEB) December 05, 2013

Follow us on LinkedIn – GIA invites senior industry executives, domain experts, technologists and market strategists to participate in a comprehensive global research initiative studying the "Multiscreen Content Discovery Engines" markets. The study will examine key drivers and trends impacting the market such as, proliferation of smartphones and web-enabled devices; spiraling number of mobile broadband subscribers worldwide; increased consumption of rich media content online; growing clutter of digital content and the ensuing need for tools that help consumers search, find and discover content most appropriate to their needs; and growing focus of media companies to provide personalised recommendations and enhance user engagement.

Defined as recommendation engines for multiple platforms and devices such as PCs, tablets and smartphones, Multiscreen Content Discovery Engines help consumers find required content from over the internet. As content repositories increase in size with web content doubling at astounding speeds, discovering relevant information in a time efficient manner is gaining critical importance making content discovery and recommendation engine an indispensable tool for content publishers. Key benefits of multiscreen content discovery engines driving its adoption include its ability to drive traffic to a particular site, offer relevant content to the user, engage and convert shoppers to loyal customers, increase average value of an order and reduce overheads and workload, among others.

Content discovery platforms are especially growing in importance in the broadcast industry with trends such as video on internet, VOD (Video on Demand), connected TVs, social TV and smart TVs enhancing the need for user engagement. Increasing use of tablets and smartphones as companion devices for interacting with content is additionally exerting increased pressure on broadcasters to replicate viewer experiences achieved in traditional big screens on portable screens. Also, growing competition is necessitating broadcasters to provide competitively differentiated immersive TV experiences by delivering personalized interactive services, thus resulting in increased adoption of multiscreen content discovery engines. As the line between traditional and web content delivery blurs, multiplatform TV recommendations engines are growing in popularity to provide viewers with real-time intelligent navigation/search, and content recommendations based on subscriber viewing patterns.

Also, with mCommerce ballooning into a massive industry worldwide, the new era of discovery commerce is emerging to present strong market opportunities for content discovery engines. As online retailers compete to engage consumers, content target marketing strategy is gaining in importance to ensure easy discovery of brands and products. Growth in the market in the coming years is also expected from the finance and insurance sector, as companies increasingly utilize content discovery platforms for recommending investment options and plans to users. The study estimates Multiscreen Content Discovery Engines to be a multi-million dollar market worldwide, while more precise market-size and growth projections will be made available during the 2nd stage of report preparation, and data analysis.

The research and analyses will be released shortly in the form of a comprehensive research report. The report by design, will attempt to provide exhaustive analysis, data, trends, market share, market size, statistics, forecasts and competitive intelligence. The report is modeled to offer precise and unbiased, actionable market insights including in-depth segmentation of market sub-sectors, demand estimates and projections and analysis of trends in each of the sectors, identification of leading players, and the competitive structure, among others.

Developed for Vendors, Service Providers, Strategic Planners, Business Development Executives, Management Consultants, Investment Bankers, Consulting Firms, Marketing & Sales Executives, C-Level Decision Makers, Market Strategists and Technology Domain Experts, the report helps identify the biggest opportunities in this space and offers accurate latent demand forecasting that empowers quantitative decision making among existing market players and new entrants.

For more details about how you can participate, please click here.

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
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