The Marketing Industry Moving into 2014
Kansas City, Missouri (PRWEB) November 05, 2013 -- All kinds of production tools have been used for decades to design ads, write copy and build websites (amongst other things). Adobe and Microsoft Word have historically been the 800 lb. gorillas. Publishing tools such as CMS platforms, SEO and social media tools have matured rapidly to help marketers publish, optimize and make their digital content more “discoverable.” Email marketing, marketing automation systems and social media management platforms all have helped marketers to create and promote campaigns and engage people who have shown interest.
So what’s next? DivvyHQ believes in looking ahead... in a different direction. The next trends in marketing in 2014 will be two fold:
1. Marketing departments will be forced to pay more attention upstream and put more effort into integrated marketing strategy, ideation, planning/scheduling and sustainable content production/publishing schedules.
2. API integration will start establishing meaningful connections between planning, publishing/distribution, promotion and analytics platforms to close the loop between content publishing and business revenue.
However, here is the kicker that most organizations will have to address. Silos don't play well in this new world. Inefficiency, waste and little-to-no communication between siloed teams will constantly thwart your most valiant efforts. Smart marketers and companies are figuring this out. They’re restructuring teams. They're bringing more stakeholders to the planning table. Lastly, they're thirsting for platforms and API integration that get everyone on the same page.
But where do they start?
Companies don’t have to swim upstream with antiquated tools or continually pound their heads against silo walls. DivvyHQ is a leader in helping businesses and marketing teams collaborate, plan, produce and publish content within a single platform.
In 2014, every company who is actively marketing themselves will run into content challenges. Big companies that produce a lot of content hit their pain and inefficiency threshold very quickly. Small companies are also struggling to navigate this new, content marketing world. Good tools will eliminate much of this pain in 2014 and going forward.
Welcome to the future.
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DivvyHQ is a fast-growing company with a targeted focus on building the best tool for big brands, agencies, publishers and media companies who produce high-volumes of content. DivvyHQ’s unique functionality combines web-based calendars, content management and online collaboration to help global content teams capture content ideas, assign and schedule content projects, produce any type of content and stay on top of production deadlines. For more information about DivvyHQ and to learn how it can help your company, visit http://www.DivvyHQ.com.
Brody Dorland, DivvyHQ, http://www.divvyhq.com, +1 877-573-4889 Ext: 2, [email protected]
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