Content Marketing Works – the Definitive 290-page Guide to Successful Content Marketing Now Available

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"Content Marketing Works: 8 Steps to Transform Your Business" is a brand new book from Arnie and Brad Kuenn that will teach marketers and organizations the 8 Step Process to grow their business through the convergence of search, social, and content marketing.

Content Marketing Works: 8 Steps to Transform Your Business

Content Marketing Works: 8 Steps to Transform Your Business

In a world filled with content, more and more businesses are trying their hand at content marketing. But how can companies stand out above the rest?

The best time to start content marketing was five years ago, the second best time is now; it's the time to get ahead of the competition and make content marketing truly work for your business. Content Marketing Works: 8 Steps to Transform Your Business is a brand new book from Arnie and Brad Kuenn that will teach marketers and organizations the 8 Step Process to growing their business through the convergence of search, social, and content marketing. The full digital version of the book is now available for free download. This book is designed as the ultimate textbook for companies everywhere to learn how to use content marketing’s strategic principles to engage better with customers, create more leads, and move the business ahead in 2015 and beyond.

With a foreword by prominent content marketing expert, Joe Pulizzi, and a special section entitled "How to Convince Your Boss to Invest in Content Marketing," Content Marketing Works will be the marketing book to read in 2015. As Joe stated: "Content Marketing Works is the opportunity to clean slate your business marketing. This book gives you permission to think and do differently from everyone else. This book is your ticket to becoming the leading informational resource for your particular niche. This book will not only change the way you market, but it will change the way you conduct business."

The steps outlined in Content Marketing Works will help small-to-medium-sized businesses or an enterprise organization build content marketing practices from the ground up with real world case studies, thoughtful lessons, and expert advice. Readers will learn specific ways to link SEO and content marketing; how to create useful content to attract more traffic, more leads and more business; and how to connect with customers on a human level that encourages trust and loyalty.

Each chapter is devoted to one of the 8 steps for successful content marketing and readers will explore them in detail:
1.    Strategy Development
2.    Ideation
3.    Content Creation
4.    Optimization
5.    Content Promotion
6.    Distribution
7.    Lead Nurture
8.    Measurement

The content in this book also uncovers answers behind questions like:

  •     What exactly is content marketing?
  •     How important is search these days? How about social media?
  •     What should companies know about mobile?
  •     How does one set up a lead nurturing program?
  •     Where is the best place to start to create an effective strategy?

“Content marketing works! We've seen it again and again. In our book, we’ll show readers how to implement the 8 Steps for their business,” says Arnie Kuenn, the book’s co-author, along with Brad Kuenn. “There’s a reason why it works, and businesses are catching on to it fast. Through years of experience, we've honed these 8 Steps into tangible guidelines for creating content marketing that not only works, but returns a positive ROI for all who follow-through."

Content Marketing Works: 8 Steps to Transform Your Business is currently available for free download on the Vertical Measures website ahead of the full print and Kindle launch in early 2015.

About the Authors
Arnie Kuenn is the CEO of Vertical Measures, a search, social & content marketing company helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. He is a frequent speaker, workshop leader, and author of the award winning content marketing book Accelerate!

Co-author Brad Kuenn is a content marketing strategist and freelance writer, who lives in Nashville with his wife and dog. This is his first book collaboration.

About Vertical Measures
Vertical Measures provides comprehensive Internet marketing services for small-to-medium-sized businesses and nationally recognized brands. Using digital strategies like content marketing, social media, search engine optimization, and digital PPC advertising, Vertical Measures helps businesses drive more traffic, mores leads and more business from their websites. Experts from Vertical Measures travel around the country putting on content marketing workshops and on-site training programs.

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Quinn Whissen -- Marketing Manager
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