The Way To American Travelers’ Heart is Through Their Stomach: Tourists Are Increasingly Choosing Their Destination Based on Culinary Activities

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Select Italy answers the demand of foodie travelers by updating its cutting-edge food and wine portfolio

Cooking classes in Italy

Italian culinary skills are one of the best souvenirs to bring back home

Italian Food and Wine is an attraction available year-round. Every season and region of Italy offers an amazing cultural experience to any traveler

With food and wine activities becoming more and more popular among travelers, Select Italy (, the web-based boutique travel company, presents its portfolio of food, wine, and cooking classes, showcasing its new services for 2015.

According to a research study by the World Food Travel Association (WFTA), 30% of American travelers choose destinations based on eating opportunities. Cooking classes and foodie experiences are becoming a must in travelers' itineraries and as Italian is the most renowned and popular cuisine spanning the world, it makes the perfect destination for travelers interested in food and wine culture. Experiencing Italian culture through food is possible in each of the 20 regions of Italy, and tourists can attend memorable cooking classes in almost every city, or plan a whole Italian culinary vacation. Select Italy boasts one of the most complete offerings of food and wine services: a la carte cooking classes, food-related excursions, wine tastings, and winery visits. The lessons are hosted by popular chefs, cookbook authors, and enthusiastic Italian foodies, and take place in farmhouse kitchens, wineries, and private apartments. Select Italy’s latest additions include:

  • Olive Oil: From Tree to Table – This 4-hour lesson in Florence will unveil the secrets of olive oil, as well as pizza and focaccia making.
  • At the Roman Market – This 4-hour food experience will start at the market, where all the ingredients for the cooking lesson will be hand-selected and then used to prepare a traditional Roman meal.
  • From Farm to Table: Sicilian Cuisine on the Regaleali Estate – This full-day food experience in Sicily consists first of a 2-hour cooking class, conducted by the expert food historian and cookbook author, Fabrizia Tasca Lanza. The lesson is followed by a flavorful lunch with the food prepared during the private lesson. After lunch, a tour of the surrounding areas, where travelers will visit sites such as the Norman Castle of Mussomeli, Cefalu’, Gulfa Grotta, and the Medieval village of Polizzi Generosa.
  • A Full Immersion in Southern Italian Gastronomy – This 7-day vacation package includes the cities of Sorrento, Positano and Sant’Agata sui Due Golfi. This foodie itinerary includes selected gastronomic excursions, such as a tour and tasting at a lemon tree farm and a family-run mozzarella cheese producer.
  • Private Cooking Class with Antinori's Osteria di Passignano in Chianti – This 6-hour fine dining experience with Michelin-starred Osteria di Passignano in the heart of Chianti country includes a private, hands-on cooking class, a 4-course gourmet meal paired with wines, an olive oil tasting, and a visit to the historic wine cellars of the Badia a Passignano.

“Italian Food and Wine is an attraction available year-round. Every season and region of Italy offers an amazing cultural experience to any traveler,” says Martina Zuccarello, Director of Food and Wine Lifestyle Representation at Select Italy. “Select Italy has an unique portfolio of food and wine services. We believe that Italian culinary skills are definitely one of the best souvenirs to bring back home.”

For further information about Select Italy’s food, wine, and cooking classes visit; or to schedule an interview with Select Italy’s Food and Wine Specialist, Martina Zuccarello, send an e-mail to pr(at)selectitaly(dot)com.

About Select Italy
Select Italy® is The Ultimate Source for Travel to Italy® and offers a wide array of superior Italian travel products and services, including customized itineraries, state-of-the-art tours and packages, wedding/honeymoon trips, unique culinary classes, a complete pre-departure ticketing service for museums and musical events, private guided services, yacht charters, transportation, hotel reservations, villa bookings and more. Through a vast network of suppliers and cultural contacts, anything and everything you need for optimum travel to Italy is possible with Select Italy. Based in Chicago with an office in New York and Shanghai and support staff in Italy, the company has expanded its offerings and travel services to the Balkans with the launch of Select Croatia®.

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Andrea Guglielmino
Select Italy
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