The launch of our new brand name, graphic identity, retail packaging portfolio, and e-commerce website marks a major step toward IMCG’s ambitious plans for expansion and increased customer enjoyment.
Lake Mary, Florida (PRWEB) November 20, 2014
IMCG, Inc., a US leader in smart products for the home and the modern kitchen, today officially launched the Cooks Innovations™ brand, celebrating a culture of creativity and groundbreaking innovations for the family.
“The launch of our new brand name, graphic identity, retail packaging portfolio, and e-commerce website marks a major step toward IMCG’s ambitious plans for expansion and increased customer enjoyment,” said Peter Vander Stichele, President. He added, “Our goal is to make the experience of shopping for our products as pleasurable as it is to use them. It is about creating a user-friendly experience in line with our core values and mission statement.”
The Cooks Innovations™ brand allows IMCG’s wholesale clients to capitalize on a new, highly differentiated brand identity to increase sales and customer satisfaction at the point of purchase. It also brings focus and creates an environment for sustainable growth and brand affinity.
Part of IMCG’s new branding initiative is also to elevate and extend its current marketing efforts into the social media realm. The company recognizes that customers are not just looking for the next product, but for an emotional connection with the brands that they choose to buy from. “We embrace this tectonic change,” said Peter Vander Stichele, “and we look forward to using the power of the Internet and Social Media to build relationships and create brand awareness.”
About IMCG, Inc.
Founded in 1998, IMCG, Inc. is a privately held organization headquartered in Lake Mary, Florida. The company specializes in designing, manufacturing and distributing problem-solving innovations for the home. For the past 16 years, IMCG has demonstrated its commitment to improving the lives of families looking for practical and fun solutions to everyday challenges, with best sellers as such the SimmerMat™, Fridge Monkey, and Oven Liner.
Peter Vander Stichele
Tel: +1 (407) 804-1656