Core Recovery Seeks to Spread Kindness Through Campaign and Events

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Core Recovery, a local behavioral health organization is launching a Capture Kindness social media campaign beginning in November in hopes of starting a wave of random acts of kindness throughout the community.

Core Recovery, a local behavioral health organization is launching a Capture Kindness social media campaign beginning in November in hopes of starting a wave of random acts of kindness throughout the community.

To kick things off, Core Recovery team members will be handing out care packages to the public at the Outlets at Anthem on November 21, 2020 from 4:00 – 8:00 p.m. The care packets will include healthcare items such as hand sanitizer, facemasks, and other items to help the public combat COVID-19 during the holidays. The Care Package Give Away will coincide with the Outlets at Anthem’s annual tree lighting ceremony.

“I am very passionate about my community because I know when it’s kind and healthy, the world is a better place," says Core Recovery Founder Jillian Vanselow. “We are on a mission to start a chain reaction that can spread across the community.”

Vanselow points to scientific proof that kindness can relieve stress and anxiety and make people feel calmer, healthier and happier. And those benefits are felt by both the giver and the receiver, says Vanselow.

“The thing about kindness is that it’s really contagious,” she says. “When someone sees you being kind, they can be filled with the same feel-good hormones too, and then they will likely pay it forward. And on it goes.”

Core Recovery’s Random Acts of Kindness Challenge
In the spirit of kindness and all the benefits that come from it, the company is launching a Capture Kindness campaign on social media. Here’s how it works:
If you witness real acts of kindness, grab a quick video or photo and post it Instagram or Facebook
Mention Core Recovery and use #corekindness
Every month Core Recovery will hold a poll to determine the best act of kindness
The winner will receive five $10 gift cards from Core Recovery to keep or pay forward

“We’re not looking for staged events, but real-life things people do to help others, their community, or the environment,” says Vanselow. “We know they're out there, and we want to celebrate them and keep them going.“

About the Event
What: Free Care Package Give Away
When: Saturday, November 21 from 4:00 – 8:00 p.m
Where: Outlets at Anthem Christmas Tree Lighting
Who: Core Recovery
Why: To spread kindness throughout the community

About Core Recovery
Core Recovery is a behavioral treatment center located in North Phoenix providing individualized assessment, education, and treatment for substance addictions, mental health conditions, family and couples counseling, and more. Our caring team of board-certified therapists use evidence-based techniques for assessment, diagnosis, and treatment.

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Jillian Vanselow
@core_az
since: 01/2019
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