Corelynx Offers Advanced Research and Development Facilities for Startups On New Software Product Development and Marketing

Share Article

Corelynx carries out research and development for small and medium-sized businesses in pursuit of cloud-based application development and product positioning and marketing.

News Image
Over the years, we have been rendering real-time consulting to SMBs. The objective is to help clients achieve new and continuous business value by formulating strategies and setting direction for new business models.

Corelynx has expanded its Services portfolio with Research and Development facility on new software product development and marketing. As an established Silicon Valley based Enterprise Software Company, Corelynx has taken this initiative to deliver the small and medium-sized businesses a comprehensive suite of R&D, Business consulting and Cloud computing solutions across the globe.

‘’The emergence of social, mobile, big data & analytics and cloud technologies has fundamentally changed the pattern of business operations. These digital forces have reset customers’ expectations, which have compelled enterprises to rethink about the products, services and end-to-end customer experience."

While the big players have smoothly sailed through it, the road for the start-ups has indeed been challenging. Although the SMBs have great innovative ideas but they are often cash starved and lack marketing and significant development resource pool for market analysis, research and development.

This is precisely what justifies our Research and Development facilities for start-ups. In addition to offering a full breadth of robust and secure enterprise-class cloud solutions over the years, we have also been rendering real-time consulting. The objective is to help clients achieve new and continuous business value by formulating strategies and setting direction for new business models’’ - said, Manash Chaudhuri, CEO of Corelynx Inc.

Building innovative solutions for start-ups

Small and medium-sized businesses continually grapple to achieve profit, success and continued growth. Corelynx’s established business strategy expertise is enabled to deliver all three aspects to the clients. With a strong team of business strategy consultants, Corelynx has been successfully creating intelligent, articulate and well-crafted cloud-based business models that boost sustainable growth and profitability and increase competitive advantage.

‘’Working in many sectors, we have developed inherent business proficiency to understand diverse organizational requirements. Using our proven assets, methodologies and research capabilities, our business and technology consultants have created value for several small and medium-sized clients across verticals.’’

As one of the trusted business advisors worldwide, we carry out extensive research and vision across the organizational horizon to build solutions that drive innovation right from strategy through execution. Our method of action is to work collaboratively with clients offering expert analysis, scenario visualization, project planning and development—to build solutions to the existing business problems.

Application architecture and design, development and deployment

In the age where technology-driven disruption has become continuous, small and medium-sized organizations are looking for processes that help them quickly identify, evaluate, adopt and implement new technologies. And this is where Corelynx comes into the picture with its advanced cloud based design and development service offerings.

Its team of technology consulting developers is well-versed in agile development methodologies. Quick ramp-up, speed of development, and amplified availability of resources are a few factors that enables Corelynx build easily portable solutions for more effective and less costly delivery.

‘’At Corelynx, we ensure that the value clients obtain through our partnership goes beyond execution; which is why we deliver assistance throughout the product lifecycle - right from inception, requirement gathering, prototype, product development, testing and support. With expertise spanning multiple decades and disciplines, we suggest techniques and technologies to design and develop products within a robust and extensible cloud architecture. The objective is to help clients accomplish their product goals on time and within budget.’’

Corelynx reduces product’s time-to-market by months using its short development cycles and agile process. Its cloud application and development procedure include:

  •     Identifying opportunities

Conducting goal-mapping to understand client’s specific business goals; holding interviews, reviewing user profiles to learn about user needs.

  •     Planning

Collaborating with clients to co-vision the product concept; creating and delivering a comprehensive project plan and technical architecture.

  •     Building Prototype

Delivering a functional prototype to enable clients test-drive the product’s core features. Discussing with the clients if the software made matches the software specification. Ensuring both the parties get insight into the accuracy of initial project estimates and determining whether the deadlines and milestones proposed can be successfully met.

  •     Analyzing

Prevent bouncing in the product development back and forth by taking user feedback from all relevant departments through surveys, emails and interviews.

  •     Developing product

Using proprietary pre built components and established knowledge to provide rapid application development; Building a complete architecture to enable startups handle 10 to 1 million clients on the software.

‘’With advanced Cloud based engagement model, we render services for research, prototypes, proof of concept (PoC), architecture validation etc to help realize product idea at a limited budget. Till date we have helped many startups in building prototypes and PoCs. Most of these have developed into long term associations, with Corelynx as their strategic product development partner.’’

Product positioning & marketing

Corelynx powers many of today’s startups with a strong product positioning strategy built with an innovative spirit and coupled with careful marketing analysis. With a team of experts specialized in product branding and validation, it determines the best way possible to communicate the clients’ products attributes to the target customers.

‘’Having the right features is often not enough. Despite offering the best of functionalities and pricing options, companies still struggle to match customers with their products. The fact is that customers overwhelmed with an assortment of products/services, rely on their perception to make product buying decisions.

We work with clients to solve their marketing and product positioning challenges. Our consultants assist clients in marketing and scenario planning processes. We kick-start products’ positioning and marketing with a clear understanding of the market segment, target audience and competitors. We make comparative, objective assessments to render an effective product positioning plan that influences the target customers and compel them to take action.’’

Corelynx’s Product positioning approach includes:

  •     Identifying niche market segments.
  •     Understanding customer needs relative to the products and services, to convey value in the marketing plan.
  •     Determining competitive pressures to understand how clients’ product can be pitted against competitive options.
  •     Choosing communication channels to connect with identified target audiences’ at most profitable times.
  •     Framing messages to address the value-added attributes important to the target audience.

‘’Having a thorough knowledge of the factors that contribute to a successful product launch, we deliver fact-based pragmatic marketing strategies and business plans to help clients grow.’’

About Corelynx Inc
Corelynx Inc. is an established Silicon Valley based Enterprise Software Company. Corelynx offers customized Cloud compliant solutions on CRM, ERP, CMS and Social and built APIs for mobile devices, desktops, iphones and cloud.

Corelynx’s organized process, advanced technology and an efficient workforce have enabled it to achieve 200+ customers in a few years. Business entrepreneurs of different industry verticals have referred Corelynx as a trusted partner that has the technical expertise, business acumen and creativity to develop software solutions. Corelynx has been involved in developing several awards’ worthy innovative products and platforms.

For more information on Corelynx, please visit http://www.corelynx.com. To get Corelynx news, follow the company on Twitter at @Corelynx and on Facebook at http://www.facebook.com/CorelynxInc.

Additional Corelynx Resources

To know more about Corelynx and get a free consultation, please contact at info(at)corelynx(dot)com.

You can also contact through -

24/7 Support Hotline at 1 877 267 3599 x 2103
Phone No: 877.CORELYX (877.267.3599) X 1101
Fax No: 510.742.5417

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Elizabeth Miller
Follow us on
Visit website