Coronavirus Fears Spark Uptick in Pregnancy App Engagement Rates

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Babyscripts, GW-MFA Team Up to Support Pregnant Patients Through COVID-19 with Timely and Relevant Guidance

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"Mobile health gives us the critical ability to communicate to these patients in real-time and answer their questions.”

Fears surrounding the spread of Novel Coronavirus 2019 (COVID-19) have sparked increased engagement with digital health in pregnant women looking for the latest updates on the virus. Babyscripts, the leading virtual care company for managing obstetrics, teamed up with clinical partner George Washington Medical Faculty Associates (GW-MFA) to disseminate relevant information about COVID-19 to new and expecting mothers. Mothers have engaged with the education at a rate of 98%, a stat that confirms how much mothers value real-time updates from their trusted provider.

Medical and product teams at Babyscripts and GW-MFA compiled a new resource complete with clear and concise recommendations and references to provide information on the virus and guidance on how to prevent its spread, and uploaded it to the mobile app for immediate patient access. The COVID-19 custom campaign from GW-MFA and Babyscripts limits the opportunity for disinformation, giving patients access to secure and accurate information directly from their trusted care provider in real-time. With new outbreaks and fresh information around the virus presenting every day, a dynamic and secure vehicle for communicating new advisories immediately to pregnant patients has proven essential.

“When I saw the email notification with the FAQs come through on the virus, I was relieved because until I received the notification through Babyscripts, I didn’t know whether I should be concerned,” said Miki Smith, a pregnant patient at GW-MFA who is in her second trimester. “There is a lot of misinformation out there. Given the evolving situation, it was helpful to get a consolidated position from my medical group: here is what to do and here is the actual risk. I could have gone to the CDC website and searched, but it felt better to get something from the medical team that I'm already getting care from.”

Babyscripts will mount similar campaigns for all of their health system partners surrounding the Coronavirus to ensure that all patients have access to timely and relevant information around current advisories and staying healthy while pregnant. Working with their medical community, Babyscripts has drafted a general resource to be launched in the Babyscripts app that will be customizable by practice. The resource can be modified at any time by the provider, to ensure that patients are receiving the most up-to-date information.

“At times of crisis like this, access to accurate information is key for reducing anxiety and panic,” said Juan Pablo Segura, President and Co-founder of Babyscripts. “There’s a lot of conflicting information floating around on the internet, and pregnant women are especially vulnerable because they’re in a unique situation that complicates their normal responses to things like virus-protection. Mobile health gives us the critical ability to communicate to these patients in real-time and answer their questions.”

Babyscripts provides a virtual care solution for obstetrics that allows healthcare providers to deliver a new model of prenatal and postpartum care. Through a mobile app and remote monitoring experiences, the Babyscripts solution enables earlier risk detection and intervention, driving improved outcomes and increasing patient engagement and satisfaction. With Babyscripts’ seamless integration, providers can automate certain aspects of care to streamline workflow, improve patient outcomes, and increase practice reimbursement.

About Babyscripts
Babyscripts is a company delivering a new model for prenatal and postpartum care that is transforming the way expectant mothers use technology to work with their healthcare providers. We’ve spent the last six years delivering the most-implemented mobile clinical solution for remote monitoring in pregnancy, with the mission to eliminate maternal mortality and improve access to care for all mothers. For more information on our virtual care solution and to request a demo, visit http://www.babyscripts.com.

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Stacy Callahan
Astonish Media Group
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