“The Corso Innovation Management solution gives Marketing, IT and other groups an easy-to-use, easy-to-implement solution so that their stakeholders have a voice in shaping the future.” --Martin Owen, CEO, Corso
New York, NY (PRWEB) October 14, 2014
Organizations, especially those in highly competitive markets, are always looking for ways to innovate to stay ahead in their industry. Capturing ideas from employees, partners, customers and other key stakeholders is a first step in jumpstarting change.
Corso, a global solutions and consulting firm specializing in business/IT alignment, has launched a new cloud-based (SaaS) software solution, Corso Innovation Management (IM), to help organizations accelerate and streamline the innovation process to quickly build a portfolio of viable ideas for future action.
“Organizations need to keep reinventing themselves to keep up with the pace of change in their industries,” said Martin Owen, CEO, Corso. “The Corso Innovation Management solution gives Marketing, IT and other groups an easy-to-use, easy-to-implement solution so that their stakeholders have a voice in shaping the future.”
“I’ve found the platform very intuitive - for me this is one of the most important aspects of any system so it gets a definite thumbs-up,” said Andrea Gysin, innovation manager at Enzen Global.
Corso’s software enables organizations of any size to manage their idea and innovation processes. This includes generating, capturing and collaborating on ideas, and identifying the best ones. Powerful analytics help organizations go from ideas to delivery in an actionable and meaningful way.
For example, Marketing teams can use the solution to collect ideas for new products and services, evaluate product perceptions or assess the value of partner programs. Corporate strategy can seek feedback on company programs.
The IM features a repository, or a super-powerful database that can be used to combine, compare and analyze data and turn it into useful information for decision-making. Built-in wizards, videos and other online features make implementation fast and easy.
“Corso IM helps organizations run a defined, repeatable process,” said Owen. “Our solution is fully customizable to meet the requirements of any innovation process. Our cloud platform has been tested to run on mobile technologies such as the IPad and Android; no additional software is required for users.”
Open and closed communities allow an organization to form groups to focus on specific challenges within a certain time period.
Targeted for the Enterprise
The Corso IM software offers the following features:
- Analytics and tracking for evaluating ideas and identifying the most promising
- Goal tracking that enables communities to focus on specific challenges within a time period
- Fully customizable
- An easy-to-use user interface with wizards, videos and help features
- Open or closed communities that can be defined according to campaign goals
- Kanban journey boards for visually explaining status over time
- Scorecards so that ideas can be rated according to value, risk, cost, etc.
- Pairwise comparisons for collaborative voting by the community
- Cloud-based platform (SaaS) allows access from anywhere; no additional software required
- Repository-based data management that helps streamline analysis and transition to modeling and architecture tools
A 21-day free trial and video demo of Corso’s IM software is now available. For more information, visit the Corso web site.
Founded in 2011, Corso is a global products and services company specializing in innovation management, enterprise architecture, strategic planning and business transformation. We combine unique products, professional know-how and industry-proven technologies to solve real-world problems in and outside the cloud. Corso is an Advanced IBM Business Partner; our add-on software is also certified by IBM as ‘Ready for Rational.’ Corso is headquartered in Birmingham, UK, with offices in New York, Toronto and Melbourne.