“It shows that we’re reaching consumers who are looking for information to help them make important decisions about their cars. And we’re working hard to keep that information fresh and relevant” says Derik Beck, Cottman’s VP of digital marketing
Horsham, PA (PRWEB) September 12, 2017
And the hits just keep on coming for the Cottman Man blog! Cottman Transmission and Total Auto Care just reached number 14 on the Top 33 Informative and Helpful Blogs for Car Care, Repair, and Maintenance by the itmycar.com web site. In it, Cottman shares the spotlight with such luminaries as the Popular Mechanics and Be Car Care Aware sites.
Today’s announcement is the latest in series of awards that the Cottman has received for its blog: It was named one of the Top 50 Automotive and Mechanics Blogs by Direct Capital after being on line for just five months. The Automotive Communications award from the Car Care Council Women’s Board (WB) and the Automotive Communication Council (ACC) for Best Blog. The International Advertising Competition awarded Cottman for the Best Blog Website for the Cottman Man Blog. Website Magazine recognized the Cottman blog as an example of how businesses can reach out to consumers in their communities. And was Cottman’s efforts were recently recognized as one of the Top 100 Auto Repair and Maintenance Blogs for Mechanics and Car Owners by the Feedspot online blog spot.
“I have reviewed hundreds of blogs on the internet to choose 33 useful blogs. And as an introduction to Cottman Transmission and Total Auto Care’s blog in the top 33 blogs, there are many reasons I chose to introduce Cottman’s blog to my readers,” said Tracy Moore Founder and Main Editor of ITmycar.com. “I like how the company has a long history, its wide scale of operations and a blog with practical articles, tips, tricks, and analysis for anyone interested in learning more about their vehicle. If the reader is a car lover, see the vehicle as their friend, then there is no reason not to visit Cottman Transmission and Total Auto Care’s blog. It's really great.”
“We’re extremely proud of the recognition our blog has been receiving,” says Derik Beck, Cottman’s VP of digital marketing. “It shows that we’re reaching consumers who are looking for information to help them make important decisions about their cars. And we’re working hard to keep that information fresh and relevant.”
According to Beck, consumers often feel overwhelmed when faced with a repair decision. “Today’s cars are extremely complicated, and they can often find themselves in the position of having to make difficult repair decisions. The Cottman Man Blog explains these complex issues clearly, so they can understand the problems they’re facing and help make informed decisions. And it reinforces the trust that’s so important when working with a repair center.”
“Our goal has always been to provide consumers with the information they need to have a clear understanding about their cars,” explains Cottman President Randy Wright.
“We believe educated consumers will make smarter decisions when it comes to having their cars repaired. And that benefits all of us: the consumers and the Cottman centers.”
The Cottman Man Blog covers a wide variety of topics, and is constantly being updated with new information. The site provides articles covering how to recognize when your car has a problem, how to find a qualified repair shop, and how to explain your problem to the technician to make sure you’re getting the most accurate repair possible. And it covers maintenance services, to let you know which ones are valid, cost-effective choices, and which would be better avoided.
While the Cottman Man Blog is a valuable resource for consumers, it’s just one part of the consumer outreach program that’s become the hallmark of Cottman’s online presence. Last year Cottman launched The Cottman Man Educational Video Series which won multiple awards:
In the 2016:
- The International Advertising Competition - Best Other Online Video for the Cottman Man Educational Video Series
- Platinum Award in the 2016 Summit Marketing Effectiveness Awards (MEA) competition specifically in the Education Marketing Category
- 2016 W3 Awards:
- Video Features Web Personality/Host
- Online Video Web Series
Then Cottman decided to launch the Transmission Physician program — an animated video program featuring the first female transmission specialist which has also been honored by a number of awards in 2017:
- Two Telly Awards – A Bronze Award for “Craft Use of Animation for Branded Content & Entertainment” and a Bronze Award for “Web Series for Video, Shows or Segments”
- Earned the Gold Award in the 2017 Hermes Creative Awards competition in the category “Electronic Media – Websites” for the subcategory of “Educational Video Series.”
- Two Communicator Awards – Earned an “Excellence” designation from the Communicator Awards in the category of an online video in a campaign or web series. The series also earned a “Distinction” designation in the category of an online video in video education.
- Earned the Silver Award in the 2017 Summit Creative Award competition for its creative work in the educational animated video series
For more information about the Cottman Man blog, stop by TheCottmanManBlog.com. To learn more about Cottman Transmission and Total Auto Car or to watch the Transmission Physician videos, visit http://www.cottman.com.
Cottman Transmission and Total Auto Care offers a rare franchise opportunity for entrepreneurs interested in a proven and reputable brand in the fast growing automotive aftermarket industry. Interested candidates should have a minimum net worth of $100,000 and liquid assets of at least $65,000 per center. The initial franchise investment for a Cottman center is between $190,000 to $235,000, which includes a $37,500 franchise fee. For honorably discharged veterans, Cottman offers a reduced franchise fee.
To learn more about Cottman Transmission and Total Auto Care and its available franchise opportunities please visit http://www.cottman.com/cottman-franchise-opportunities/.
About Cottman Transmission and Total Auto Care:
With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania. For more information, please visit http://www.Cottman.com and http://www.TheCottmanManBlog.com.