Cottman Transmission and Total Auto Care Racks Up Additional Awards for Web-based Educational Car Care Video Series

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Receives Recognition in Two Categories in the W3 Awards Competition

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What started as an idea to provide a simple, convenient tutorial series for our customers has grown into endless marketing opportunities that have brought extreme pride to our entire team,"said Derik Beck, vice president of digital marketing

Cottman Transmission and Total Auto Care puts the pedal to the metal on the aftermarket auto care industry’s information superhighway by bringing home two more awards for its digital efforts.

The brand, revered across the nation for the honesty and integrity that defines each and every customer experience, announced that its Cottman Man Educational Video Series has received two Silver Awards in separate categories of the W3 Awards competition:

  • Video Features Web Personality/Host
  • Online Video Web Series

The W3 Awards, sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning websites, web video and online marketing programs. The W3 is the first major web competition to be accessible to the biggest agencies, the smallest firms and everyone in between.

“We are honored to be recognized for our Cottman Man Educational Video Series,” said Derik Beck, vice president of digital marketing for Cottman Transmission and Total Auto Care. “We have seen continuous success and award recognitions for these videos since their release earlier this year. What started as an idea to provide a simple, convenient tutorial series for our customers has grown into endless marketing opportunities that have brought extreme pride to our entire team.”

Featuring the brand’s signature Cottman Man, the videos offer user-friendly tips on topics relating to car care, such how to address annual car service needs, routine maintenance, road trip precautions and many more relevant consumer preventative and proactive car care tips. By using simple explanations in the engaging, animated videos, which are 55 seconds or less, the Cottman Man provides crucial car care tips to viewers. Underscoring the usefulness of the series are colorful visuals and easy-to-follow guidelines that ensure viewers are more confident about their motor vehicles and the care it requires.

Previously, the video series also won honors in the Web Marketing Association’s 2016 “Internet Advertising Competition” and The 2016 Summit Marketing Effectiveness Awards.

The W3 Awards sanctioning body, AIVA, is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

“We were once again blown away at the creativity and quality of this year’s entrants,” said Linda Day, the director of AIVA. “As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity around the globe. On behalf of the 750+ members of The Academy of Interactive and Visual Arts, we salute the talents and high level of execution our winners display and commend all of this year’s entrants for their dedication and commitment to online excellence.”

AIVA was founded in 2001 and has quickly evolved to a diverse group of 750+ members from all 50 states and 15 countries worldwide. Additional information about the Academy of Interactive and Visual Arts (AIVA) and its programs is available at http://www.aiva.org.

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Derik Beck
@CottmanAutoCare
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