Consumer Perception Rating™ Introduced, Providing Consumers an Unbiased, Aggregated Online Reputation Rating for Automotive Dealerships

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Consumer Perception Rating™ takes reviews and ratings from the most influential dealer review sites and compiles them into an aggregated, unbiased CPR™ Score.

Consumer Perception Rating™, otherwise known as CPR™ Score, is a measurement of how consumers as a whole perceive a Dealership's online reputation.

Consumer Perception Rating™

19.4 percent of franchised automotive Dealerships in the U.S. have a CPR™ Score of 85 or better.

A new online reputation score, Consumer Perception Rating™ (CPR™ Score), was introduced today. The all-new website or short URL provides Dealerships with a CPR™ Score which is an unbiased, overall online reputation rating based on how consumers as a whole perceive a Dealer’s reputation. The service works a lot like a credit score, using key metrics such as reviews and ratings from the industry’s most influential review sites to generate an agnostic, independent, third-party, consolidated, consumer-driven score. Dealerships are given a CPR™ Score, based on a 100 point scale, which the consumer can then compare against other Dealerships in their area to help them make an informed choice. Dealers who score 85 or better have demonstrated a commitment to excellent customer service and consistent consumer satisfaction. According to data collected, 19.4 percent of franchised automotive Dealerships in the U.S. have a CPR™ Score of 85 or better.

All Dealerships have a CPR™ Score and CPR™ Badge, which they are welcome to repurpose on their website or in broadcast media. Dealerships can also claim their profile on the site, which will include a list of review sites for that Dealership, their average rating, number of reviews and general information such as address and phone number.

If a Dealership does not have enough relative online review activity, it is assigned a “NR” rating (Not Rated). It is important to note that many of the “NR” scores are a result of duplicate or erroneous Dealer review site listings which should be removed or consolidated by the Dealer. In an effort to eliminate erroneous listings, during the fourth quarter of 2013, the site will aggressively encourage Dealers to claim their listing and will provide assistance in normalizing the Dealership’s information.

“Consumer Perception Rating™ was created due to a need in the industry to offer a single online reputation score based on what consumers hold important, without having to find and look at every review site,” said Richard Winch, CEO of eXtéres Corporation. “With so many review sites with different rating metrics, we wanted to provide consumers an easy to understand single score. Consumer Perception Rating™ does all the hard work by compiling and analyzing data from the industry’s leading review sites so consumers don’t have to.”

Consumer Perception Rating™ is a division of eXtéres Corporation and operates independently to provide a completely unbiased standard to measure a Dealership’s online reputation. There is no charge for any services that Consumer Perception Rating™ offers, and there is no way for any Dealership to get preferential treatment or influence their score. The only way for a Dealership to improve their CPR™ Score is to receive legitimate positive consumer reviews.

Consumer Perception Rating™ will also provide tips to Dealerships on how to improve their CPR™ Score as well as hosting webinars where any questions about the site and service will be answered. For more information or to claim your profile, please visit or

About Consumer Perception Rating™

Consumer Perception Rating™ (CPR™) gathers online review data from across the web to provide an unbiased, aggregated CPR™ Score which measures how consumers as a whole perceive an automotive Dealership’s reputation. It offers both Dealers and consumers a centralized site for online reputation metrics for the automotive industry. Consumer Perception Rating makes online auto research easy for consumers by providing simple CPR™ Scores and Dealer information, all at one location. Visit or

Consumer Perception Rating™ is a division of eXtéres Corporation. Consumer Perception Rating, CPR, the CPR badge logo,, and are trademarks of eXtéres Corporation.

About eXtéres Corporation

eXtéres Corporation develops digital marketing solutions for the automotive industry and is the parent company of eXtéresAUTO and eXtéresEDU. Its proprietary Search Asset Management (SAM™) technology integrates advanced SEO, Online Reputation Management, and more. Dealers have rated eXtéresAUTO #1 in Dealer satisfaction for their Reputation Management and SEO solutions from 2009 through 2012. Founded in 2006, the company is headquartered in Riverside, CA.

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Kari Cierley
since: 08/2013
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