Rise in Sterling Signifies a Boost for Brands this Autumn States Credico UK

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After its prediction last month that the retail industry would recover from a post-summer sales slump, Credico UK was delighted to learn of a rise in Stirling and a surge in sales growth in recent weeks.

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This is the news many retailers have been waiting for especially in the run-up to Christmas. It confirms that even in the wake of periods of poor retail performance, there are still many powerful consumer trends that are driving spending.

Last Month, field marketing agency Credico UK released a statement responding to concerns over a dip in retail performance. In the statement, the agency acknowledged that while August saw the UK’s sales balance slide to the lowest score since last July, mitigating factors, such as the early summer heatwave which drew huge numbers of consumers back to the highstreets, pointed towards an imminent spike in retail performance.

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As such Credico UK was delighted to learn that its predictions were correct in light of a report released by Reuters. Confirming on Wednesday the 27th September that Sterling had touched a 10-week high against the euro, Reuters revealed that British retail sales growth hit a two-year peak during the first half of September.

In contrast to the UK’s sales balance hitting minus figures back in August, The Confederation of British Industry (CBI) outlined that the beginning of September saw the balance make an incredible jump back up to +42, pointing towards a lucrative Autumn for retailers across the UK.

‘This is the news many retailers have been waiting for especially in the run-up to Christmas’ stated Credico UK ‘It confirms that even in the wake of periods of poor retail performance, there are still many powerful consumer trends that are driving spending.’

To make the most of this spike in retail performance, Credico UK is urging brands to build momentum and implement engaging marketing methods to keep consumers hooked. ‘With performance back on track, brands have the opportunity to build on consumer interest and take an active approach in meeting their needs. They need to get out there and learn what it is that consumers are looking for in the final quarter of 2017’.

Source: https://uk.reuters.com/article/britain-sterling/update-1-sterling-hits-10-week-high-amid-surge-in-uk-retail-sales-growth-idUKL8N1M85DE

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