Credico Australia Concurs AANA’s Statement that Poor Transparency is Damaging Marketing

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The Australian Association of National Advertisers (AANA) transparency event held in Sydney on Tuesday 21st March left a trio of business owners, marketers and agencies stunned as it revealed the true depth of the ongoing problems within today’s digital world of advertising. Credico Australia have weighed in, and explained why they believe traditional direct marketing methods to still be the most cost-effective avenue in pursuit of customer acquisition.

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In the wake of this news, I wouldn’t be surprised if the top-down pressure for digital marketers to prove ROI gets more intense.

The death in transparency in digital marketing is a meaningful issue for sales and marketing companies because it threatens the efficiency of advertising, and suppresses the ROI of marketing ventures. Credico Australia agree with the AANA’s view that, in turn, this complicates managing marketing budgets, creates wastage, and ultimately stifles business growth.

About Credico Australia:                    

Credico Australia are committed to helping large businesses solidify and accelerate their success, and only charge for the results they achieve, ensuring their services are kept a financially ‘risk free’ opportunity. The firm warns that unless greater transparency is restored to digital marketing ventures, more businesses will turn to traditional forms of advertising that have a proven track record in providing a good return on investment.

It is the AANA’s belief that the eroding trust between advertisers and media agencies is the issue causing the most concern, and Credico Australia’s Yen Osten believes that doubts surrounding the measurement of business impact will be damning to the industry.

“In the wake of this news, I wouldn’t be surprised if the top-down pressure for digital marketers to prove ROI gets more intense,” stated the experienced Operations Manager. She believes that determining the right channels and consumer profiles – key ingredients of measuring ROI – are significantly affected by the absent pair of transparency and efficiency.

Credico Australia opened back in April 2013, and has been substantially increasing profit gains for clients covering a variety of different industries with its traditional marketing methods. The firm matches their clients’ needs with independently owned and operated sales teams who are specialists acquiring customers through face-to-face sales and marketing programs.

In addition to providing ROI, interacting with consumers in person builds relationships, forges trust, and can protect brands from being misinterpreted or misrepresented online. The firm continues to monitor the ongoing situation as it believes it offers a viable alternative incorporated within the same marketing mix.

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Yen Osten
since: 06/2014
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Credico Marketing Inc.
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