Crisis Expert Rob Weinhold Launches New National Keynote

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New campaign features “crisis is a growth strategy” message

Rob Weinhold

“Rob is a captivating speaker who genuinely connects with his audience through practicality and humanness,” says Ragina Cooper Averella, Public and Government Affairs Manager for AAA Mid-Atlantic.

Rob Weinhold, author and chief executive of Fallston Group, the Baltimore-based, global reputation agency, today announced a new national keynote speaking campaign, “Crisis is a Growth Strategy,” including the launch of Weinhold’s brand-new website, robweinhold.com.

Over time, Weinhold has been relied upon to lead, manage, coach, teach, interview, keynote, conduct workshops and train a variety of organizations and individuals in the field of crisis leadership. After working with so many clients, his “crisis is a growth strategy” approach has not only driven dramatic results, it is the reason many engage. This is why Weinhold developed his new keynote presentation and workshop.

In today's turbulent world, the issue isn't if crisis will occur, but when. Weinhold addresses how to prepare for, navigate through and recover from sensitivity, adversity and crisis. Through proper crisis leadership tactics, Weinhold teaches the importance of turning short-term adversity into long-term advantage.

“Reputation leads to trust, and trust leads to valuation,” explains Weinhold. “By successfully leading an organization through life’s most difficult times, one can not only positively impact a company’s reputation, the organization will emerge bigger, faster, stronger than it was before that defining moment. Ultimately, more value is created.”

Throughout his career, Weinhold has been recognized for his unique ability to lead by creating vision and building consensus across diverse stakeholder bases, even during the most sensitive of times. He is routinely called upon by members of the national and local news media to provide perspective on crisis leadership, public safety and strategic communications. After several decades of private and public sector leadership service, Weinhold launched Fallston Group nearly a decade ago to build, strengthen and defend reputations.

“Rob is a captivating speaker who genuinely connects with his audience through practicality and humanness,” says Ragina Cooper Averella, Public and Government Affairs Manager for AAA Mid-Atlantic. “For a living, Rob helps leaders snatch victory from the jaws of defeat. His experience and instinct is simply invaluable.”

Weinhold was recently elected to the Johns Hopkins Carey Business School’s Dean’s Advisory Council to support the School’s pursuit of innovation in business knowledge and learning while educating business leaders as citizens. Weinhold was also recognized as a 2017 Most Admired CEO by The Daily Record. He holds a graduate degree (MSM) from The Johns Hopkins University Carey School of Business and undergraduate degree from the University of Baltimore. A nationally published author, Weinhold’s book (The Art of Crisis Leadership, 2016) skyrocketed to become a #1 new release in Amazon’s PR and Crisis Management categories and top 100 in Leadership. He has also trained and lectured in many professional and academic settings.

For additional information about Weinhold, to schedule an interview or book a workshop, contact Fallston Group’s Marketing Communications Manager Andrea Lynn at 410.420.2001 or by email at andrea.lynn(at)fallstongroup.com.

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About Fallston Group
Fallston Group builds, strengthens and defends reputations, daily. Operating at the intersection of leadership, strategy and communications, Fallston Group maximizes the intangible assets that contribute to as much as 80 percent of an organization’s marketplace value. By focusing on three critical areas – strategic marketing and public relations, crisis and issue leadership, and safety and security – the global reputation agency engages with velocity and vision while turning short-term adversity into long-term advantage. For more information, visit fallstongroup.com.

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Andrea Lynn
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