CRM Magazine Honors Recipients of the 2015 CRM Market Awards

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The CRM Market Awards are given to companies that have performed at the highest level, shaping the industry and pushing it forward.

This year, the industry has witnessed some impressive developments

CRM magazine is pleased to announce the recipients of this year’s CRM Market Awards in its August 2015 issue. The 14th annual CRM Market Awards honor the vendors, client companies, and individuals that enhance customer experiences through the sophisticated use of people, processes, technologies, and knowledge.

To keep track of all of these developments over the past year, our CRM Market Awards evaluates new technologies and upgrades from established and emerging industry vendors, CRM technology deployments, and significant contributions from individuals in the industry.

In total, the 2015 CRM Market Awards hand out 70 honors. Of those, 54 are CRM Market Leader awards, which are delivered across nine industry categories. Each category recognizes one Market Winner, denoting the company receiving the highest score compared with its peers; four CRM Market Leaders; and a “One to Watch.” Additionally, CRM magazine bestows six individuals with our Influential Leader award, six exceptionally innovative companies with our Rising Star award, and four customer companies with our CRM Elite award for their CRM technology deployments.

The CRM Market Awards are given to companies that have performed at the highest level, shaping the industry and pushing it forward.

“CRM magazine is happy to recognize CRM excellence in our 2015 CRM Market Awards. This year, the industry has witnessed some impressive developments, including more integrated and powerful CRM suites, new sophisticated social and mobile marketing solutions, valuable tie-ins to wearable devices, and more,” said David Myron, CRM magazine’s editorial director.

CRM Market Leader Awards

Recipients of the CRM Market Leader Awards were determined through an extensive process and proprietary rating formula that polls industry analysts for product and functionality assessments, company direction, and customer satisfaction. Product and services costs and financial and corporate information are also factored into overall scores.

Recipients of the 2015 CRM Market Awards are listed below in their respective categories (leaders in each category are listed in alphabetical order):

Enterprise CRM Suite

  • Winner: Microsoft
  • Leaders: NetSuite, Oracle,, SAP
  • One to Watch: Infor

Midmarket CRM Suite

  • Winner: Microsoft
  • Leaders: bpm’online, NetSuite,, SugarCRM
  • One to Watch: Oracle

Small-Business CRM Suite

  • Winner: Microsoft
  • Leaders: HubSpot, Infusionsoft,, Zoho
  • One to Watch: SugarCRM

Sales Force Automation

  • Winner: Microsoft
  • Leaders: bpm’online, Oracle,, Zoho
  • One to Watch: SugarCRM

Incentive Management

  • Winner: Xactly
  • Leaders: Callidus Software, IBM’s Varicent, NICE Systems, Synygy
  • One to Watch: VUE Software

Marketing Solutions

  • Winner:
  • Leaders: Adobe, IBM, Oracle, Teradata
  • One to Watch: Marketo

Business Intelligence

  • Winner: Teradata
  • Leaders: IBM, Oracle, QlikTech, SAS Institute
  • One to Watch: Infor

Data Quality

  • Winner: Informatica
  • Leaders: Experian, IBM, Pitney Bowes, SAS Institute
  • One to Watch: Trillium Software


  • Winner: Appirio
  • Leaders: Capgemini, Ernst & Young, Hitachi Consulting/Solutions groups, IBM Global Business Services
  • One to Watch: Cognizant

CRM magazine also named six Rising Stars:

  • Conversica simplifies lead follow-ups and conversions.
  • IBM brings Commerce to social media, with help from Twitter and Facebook.
  • PROS packages CPQs for the sales force.
  • Sprinklr provides a panacea for social relationship management.
  • Tealium creates customized shopping experiences across a variety of channels.
  • Teradata helps enterprises leverage the power of Big Data.

This year, four customer companies won CRM’s Elite award for their customer CRM technology deployments:

  • 3 Day Blinds deploys Marketo’s marketing automation and Turn’s advertising platform to pinpoint new customers.
  • Concur leverages Infer’s predictive lead scoring to close more deals more quickly.
  • PERQ accelerates its conversion rate by 500 percent with Salesvue.
  • Stryker uses the Adobe Digital Publishing Suite to cut down the cost and production time of marketing content.

The 2015 CRM Market Awards have been published in the August 2015 issue of CRM magazine—available in print and in digital NXTBook format. The awards package is also available online at

About CRM Magazine
CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, and customer service strategies. The magazine also produces the annual CRM Evolution conference. Each of these properties is designed to serve customer-centric business initiatives and leaders who recognize CRM as a key strategy for creating enhanced customer value in any industry. For more information about the magazine, its editorial calendar, or CRM in general, please visit The monthly magazine and the Web site are properties of CRM Media, a division of Information Today, Inc.

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