Crowdfunding Expert Kendall Almerico: Using Twitter For Crowdfunding

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Crowdfunding expert, Kendall Almerico, CEO of crowdfunding site ClickStartMe, recently discussed using Twitter to make a crowdfunding campaign successful.

It’s no secret that social media is vital to crowdfunding success. Unfortunately many people don’t realize that Twitter and Facebook are two completely different animals and that they need to use different strategies for both.

Crowdfunding expert, Kendall Almerico, CEO of crowdfunding site ClickStartMe, recently discussed using Twitter to make a crowdfunding campaign successful. "It’s no secret that social media is vital to crowdfunding success," the crowd funding expert says. "Unfortunately many people don’t realize that Twitter and Facebook are two completely different animals and that they need to use different strategies for both platforms to promote their crowdfunding projects."

Twitter is perfect for crowdfunding, Almerico says, because of its reach and the speed with which news can be spread. But effective use of Twitter requires certain actions that many are not aware of, Almerico notes.

1. Tweet everything posted on Facebook. Don’t assume that the people who read a Facebook post are the same people who read a Tweet. Post the same information on both because there are different audiences. At the most basic, you should link your Facebook account and Twitter account so that the posts on one show up on the other. But, don’t just rely on this link. Post everything about a crowdfunding project on both sites. "One good reason is the links that will be provided," Almerico states. "Make sure every Tweet has a link directly to your project. If Facebook posts the Tweet automatically on Twitter, the link will go back to your Facebook page, not the crowdfunding project. Forcing people to jump through hoops to contribute to a crowdfunding project is a bad idea."

2. Tweet several times a day, not just once a day. "Twitter is a constantly moving target and sending one Tweet a day is not enough," Almerico notes. "Tweeting about the project at 8:00 in the morning and not again until the next day means 95% of your Twitter followers will not see the sole Tweet." Almerico suggests aiming for at least 4 times a day, every day at various times to catch everyone, but making each message different so they do not become spammy. "No matter what you Tweet, be sure to give a link to your crowdfunding project in every link," Almerico says. "For example, use daily Tweets to include thanking donors for contributions, progress reports and updates, links to media or blog coverage, announce the addition of new videos or rewards in addition to simply asking for donations and help sharing."

3. Ask people to retweet. The secret to obtaining viral Twitter reach is the retweet. But, people rarely retweet anything unless it is compelling news, or if they are asked to do so. "It's easy it is to get something retweeted by simply asking - a call to action always helps." Almerico says, "It’s as simple as asking politely – just add “Please Retweet” or “Please RT” before the crowdfunding project url in every Tweet."

4. Build relationships with others on Twitter through interaction. Assuming you already have followers on Twitter, make sure to interact with them. Sending them @messages and, more importantly, retweeting their Tweets helps build a relationship where the followers will be more likely to retweet the Tweets that help promote your crowdfunding project. Do the same with media sources and bloggers that you are going to ask to help spread the word to their followers about your project.

5. Use hashtags to help spread the word. "In the Twittersphere, hashtags allow anyone to find crowdfunding projects easily, which make it easier for Tweets to be retweeted and for word to spread," Almerico says. "If nothing else, do a #crowdfunding in each Tweet."

Kendall Almerico is a nationally recognized crowdfunding expert and JOBS Act expert who has appeared in USA Today, the Washington Post, Huffington Post, the New York Daily News, Business Insider, Fox Business Network and hundreds of newspaper, blog, radio and television interviews including Fox News, ABC, NBC, CBS, CNN and The Sean Hannity Show. Almerico is also CEO of http://www.ClickStartMe.com, a crowdfunding site that provides individuals and businesses with an easy-to-use website to raise funds through online crowd funding. Almerico is also the founder of http://www.CrowdItForward.com, a charity-based crowd funding site that performs "Random Acts of Crowdfunding" and raises money for people in need through a 501(c)(3) charitable foundation.

Almerico is available for interviews and speaking engagements and may be reached by e-mailing media(at)clickstartme(dot)com or by calling 813.410.4658.

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