Cruise Planners Promotes Theresa Scalzitti to SVP to Continue Company’s Quest to Remain Cutting Edge

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Cruise Planners, an American Express Travel Representative, is thrilled to announce the promotion of Theresa Scalzitti to Senior Vice President of Sales and Marketing.

Theresa Scalzitti, Senior Vice President of Sales and Marketing, Cruise Planners

“Her leadership, analytical skills and diligence has contributed to the company’s increased profits and overall efficiencies. Many who work closely with her will agree, she is not only bright and kind, but stead-fast in her determination to keep Cruise Planners at the very top of our game.”

Cruise Planners, an American Express Travel Representative, is thrilled to announce the promotion of Theresa Scalzitti to Senior Vice President of Sales and Marketing.

“Theresa plays an integral role working with the executive team. She is a true extension of us,” says Vicky Garcia, COO and co-owner, Cruise Planners. “Her leadership, analytical skills and diligence has contributed to the company’s increased profits and overall efficiencies. Many who work closely with her will agree, she is not only bright and kind, but stead-fast in her determination to keep Cruise Planners at the very top of our game.”

Since joining Cruise Planners in 2016, Scalzitti was instrumental to the company’s quest to remain cutting edge and the company was named Travel Agency Innovator of the Year by CLIA for its MarTech advancements benefiting travel advisors to make their business a highly profitable one.

The self-proclaimed “cruising queen” joined Cruise Planners after 21 years with Royal Caribbean International, and “leaped” into the Vice President of Sales and Marketing role three years ago on Leap Day. Scalzitti is known as an advocate for travel advisors and a voice from the cruise line who consistently crushes sales goals.

“Theresa is an extraordinary unicorn and trailblazer. She has inspired new ideas with her strategic playbook by empowering those at the forefront of travel,” added Michelle Fee, CEO and founder, Cruise Planners. “She is results-driven, has an extensive background in various marketing programs and created and executed several new programs and promotions that generated millions of dollars in incremental revenue.”

Scalzitti manages the strategic direction of the Sales, Marketing and Business Development teams, which includes Public Relations, Digital Strategy, Corporate Communications, Creative Programs, Groups, CP Vacations and American Express Programs. In the past, she also oversaw Training and Events.

About Cruise Planners, an American Express Travel Representative
Cruise Planners, an American Express Travel Representative, is the nation’s largest home-based travel agent franchise network in the travel industry. Cruise Planners operates a network of more than 2,500 franchise owners who independently book vacation and travel experiences for their clients. Headquartered in Coral Springs, Fla. since 1994, Cruise Planners supports its network of franchise owners with innovative marketing, booking and technology tools, professional development and training with the industry’s top executives. Cruise Planners and has been named the No.1 travel franchise by Entrepreneur magazine for 16 consecutive years and was recently featured in Entrepreneur as one of the top 30 franchise innovators in technology. Consistently named as one of the Top Women-Owned Businesses by the South Florida Business Journal, Cruise Planners is on the Inc. 5000 list as one of the fastest-growing private companies in America, has been ranked as the #1 travel franchise by Franchise Business Review for 6 years and is recognized as one of the Top Workplaces by the Sun Sentinel.

Cruise Planners has achieved top producer status with every major cruise line including Royal Caribbean International, Norwegian Cruise Line, Princess Cruises, Carnival Cruise Line, Celebrity Cruises, Holland America Line, MSC Cruises, Viking Cruises, Uniworld Boutique River Cruise Collection and Regent Seven Seas Cruises, as well as many land vendors such as Travel Impressions and Sandals and Beaches Resorts. As an American Express Travel Representative, Cruise Planners maintains a reputation for quality and offers exclusive American Express Travel benefits such as Pay with Points. Cruise Planners has earned the American Express Travel Representative Excellence Award since 2004, as well as numerous marketing, technology, franchise and philanthropy awards including an International Franchise Association FranTech award for innovation, Magellan Awards from Travel Weekly and Travvy Awards from travAlliance media. Cruise Planners celebrates diversity and supports are troops as one of the Top 50 franchises for Veterans according to GI magazine, the Top Franchise Brand for Veterans according to Franchise Business Review, one of the Top 25 franchises for African-Americans by Black Enterprise magazine and a member of the International Gay & Lesbian Travel Association. Visit our website, http://www.cruiseplanners.com, for more information or to view the complete list of awards and honors.

Stay in Touch: Media can stay up-to-date with Cruise Planners by visiting our media room or Socially Yours page for social media updates and handles. For additional information or to make reservations, vacationers should locate a travel advisor near them. For those interested in becoming a franchise owner, please visit the Cruise Planners franchise website.

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Caitlin Gardner
@Cruisitude
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