As women are the primary travel decision-makers in most households, we are honored to have earned the Women’s Choice Award and to be named the most recommended Luxury Cruise line.
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Fort. Lauderdale, FL (PRWEB) January 21, 2014
As the leading advocacy for female consumers, WomenCertified® is delighted to honor Crystal Cruises with the 2013 Women’s Choice Award for America’s Best in Travel in Luxury Cruising. This award designation is based on a national survey among 1,300 plus women consumers and travel agents who were asked to select the brands they would most highly recommend to others.
“Our steadfast commitment to extraordinary service, exceptional quality, and astonishing choices has earned us unprecedented recognition as the World’s Best for an incredible 20 years. As women are the primary travel decision-makers in most households, we are honored to have earned the Women’s Choice Award and to be named the most recommended Luxury Cruise line by women and travel agents across America,” says Edie Bornstein, President & COO, Crystal Cruises.
Today’s U.S. female consumer values the opinion of others and over half of all women consider their role as a broadcaster, responsible for helping others make smart choices (2012 Fleishman Hillard Study), so it’s not surprising that major brands are focusing on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by collectively identifying the brands most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation.
- 92% of Americans will seek out the recommendation of others before making a major decision (Neilsen Research 2012)
- 9 out of 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award (MedeliaMonitor 2013)
According to Delia Passi, WomenCertified®, Inc., founder and author of Winning the Toughest Customer: The Essential Guide to Selling to Women, the Women’s Choice Award honors brands that have demonstrated exceptional service in meeting the needs of women and that receive an extraordinary recommendation rating by women. Delia says, “Recognizing Crystal Cruises as the top Luxury Cruising Line helps ‘women guide other women’ to make smart choices when determining travel plans for her and her family.”
About Crystal Cruises
Crystal Cruises is the world’s leading luxury cruise provider, having earned more “World’s Best” awards than any other cruise line, hotel, or resort in history. Aboard the ultra-chic, ultra-luxurious Crystal Symphony and Crystal Serenity, refined elegance meets casual simplicity. With an emphasis on innovative product differentiation, the renowned Crystal experience is distinguished by classic service, abundant space, extensive choices and superior quality. Providing worldwide vacations of five to 100+ days that bridge the best of land and sea, itineraries through early 2016 sail to the Mediterranean, Western Europe, British Isles, Scandinavia/Baltic & Russia, North Cape & Arctic Circle, Africa, Asia, Australia/New Zealand, South Pacific, South America, Antarctica, New England/Canada, Panama Canal, Caribbean, and a sumptuous annual World Cruise.
About Women's Choice Award
The Women’s Choice Award sets the standard for helping women make smarter choices by collectively identifying the brands, products and services most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. men. As the leading advocate for female consumers, WomenCertified®, home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women to provide them with a collective voice.
Women can make their preferences heard and be part of the mission toward a million voices strong by visiting the Women’s Choice Award official website at http://www.womenschoiceaward.com and joining the network.