Culture Partners Acquires Paradigm Learning, Innovator in Experiential Business Solutions

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Newest acquisition adds proven business learning simulations to Culture Partners’ offerings

“We want every person in an organization to understand how their decisions personally and directly impact their organization’s results. Paradigm Learning’s tools, integrated in our Culture Equation Journey, will create this experience for our clients.” — Joe Terry, CEO, Culture Partners

Culture Partners, leader in transforming workplace cultures, has acquired Paradigm Learning, developer of the most impactful tools in experiential business learning that directly connect people to driving results.

“This is a huge benefit to our clients,” says Joe Terry, CEO of Culture Partners. “Paradigm Learning empowers leaders to connect and experience how their decisions impact the results of their company or division. Adding Paradigm’s simulations to our Culture Equation Journey will provide organizations with the experience of making business decisions that connect their purpose, strategy, and culture directly to their business goals and key financial results.”

Over the last 28 years, Paradigm Learning has reached more than 2.5 million people in over a thousand organizations around the world with its flagship simulation product: Zodiak®: The Game of Business Finance & Strategy. Zodiak engages participants in small teams to become business leaders responsible for creating and owning a three-year financial strategy.

“The beauty of experiential learning is that it quickly engages participants, creating experiences that stay with you and ultimately increase retention of how financial decisions, connected to purpose, strategy and activated by culture, deliver results," says Robb Gomez, COO of Paradigm Learning. “It’s a natural fit with Culture Partners’ purpose to unleash the power of culture: Paradigm Learning’s business acumen tools activate positive company culture in an immediate and long-lasting way.”

“We want every person in an organization to understand how their decisions — driven by a clear purpose and strategy activated by culture — personally and directly impact their organization’s results,” adds Joe Terry. “Paradigm Learning’s tools, integrated in our Culture Equation Journey, will create this experience for our clients.”

The acquisition of Paradigm Learning follows Culture Partners’ recent acquisition of The Culture Equation™, developed by Dr. Jessica Kriegel, now Chief Scientist of Workplace Culture at Culture Partners. Both acquisitions add to Culture Partners’ unique suite of offerings for organizations seeking to strengthen their cultures, retain their people, attract top talent, and meet financial results.

About Paradigm Learning
Since 1994, Paradigm Learning has specialized in business acumen solutions to develop a financially-savvy, purpose-focused workforce. With 2.5 million participants since its inception, Paradigm Learning’s innovative learning solutions have reached leaders and team members across every industry, around the world. Paradigm Learning’s client list features notable Fortune® 500 and 1000 companies and long-established government agencies. Many of these organizations have documented measurable improvements that are directly attributable to their work with Paradigm Learning.

About Culture Partners
For 30 years and counting, Culture Partners has empowered clients across the globe to harness the power of culture. Our research-based methods connect purpose (your why) with strategy (your how) activated by culture (the way) to help organizations achieve business results year after year. Our purpose is to unleash the power of culture to inspire businesses and people to reach their full potential. Find Culture Partners online at

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Elaine Bleakney
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