Cumberland Group Unveils New Tagline, Corporate Messaging in Launch of Updated Website as Part of Branding Refresh

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‘Whatever It Takes for Whatever’s Next’ Asserts Firm’s Commitment to Client Success

As part of a brand refresh, Cumberland Group today introduced a new client-centered tagline and messaging within an overhauled website, all reflecting the advisory and services firm’s commitment to customer satisfaction and success.

"'Whatever it Takes for Whatever’s Next' builds on the core principles of accountability and putting customers’ needs first, which were foundational tenets of the company that began in 2014 with a mission to help organizations successfully navigate business and digital transformation objectives," said President and Co-founder Ken Snuggs.

“The tagline is both an outward-facing testament to that commitment as well as a rallying cry for our people—something to remind us of why we’re here and how we are always working on doing more and better for our customers,” Snuggs said. “We’re here to harness the developments from technology’s lightning- speed evolution and ensure clients are prepared for whatever modern business throws their way.”

After substantial companywide growth, leadership recognized it needed to evaluate the brand as a whole and make sure messaging aligned with trajectory and what had emerged as primary pain points among current and prospective clients. That process began in 2017 and in addition to the tagline, culminated in a new website and collateral package.

Found at, the new site offers visitors a look at Cumberland Group’s approach and services, as well as thought leadership pieces, such as articles and interviews with its engineers.

About Cumberland Group
Based in Atlanta, Ga., Cumberland Group is the advisory and services firm companies turn to when their technology can’t keep up with today’s demands. We sit at the intersection of management consulting firms, technology manufacturers, VARS, and system integrators—a vantage that provides a broad perspective as we guide organizations making critical decisions for immediate improvement and long-term business goals. Our advice is tailored to our clients’ goals; our integration, customized to their needs; and our solutions are developed specifically for their challenges. From strategic planning to precision execution, we do whatever it takes to help them prepare for whatever’s next. Our combination of fresh perspective, deep resources, and turn-on-a-dime flexibility is why leading companies partner with Cumberland Group for their most challenging IT initiatives. For more information, visit, and follow us on Twitter @cumberlandGRP.

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Rob Wentz
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