San Francisco, CA (PRWEB) March 25, 2014
After exceeding its funding goal on Kickstarter, Custom SLR today announced the immediate availability of the all-new Air Strap, a camera strap that does more with less. With breathable vents, moisture-wicking fabric, a quick-adjust slider and universal compatibility, the Air Strap packs all the comfort and features photographers want into a sleek, lightweight design. Today’s announcement follows the completion of Custom SLR’s fifth consecutive successful Kickstarter campaign, in which the Air Strap reached 880% of its funding goal.
"The tremendous interest and support for the Air Strap on Kickstarter shows there is a high demand for a simple yet functional camera strap,” said Ivan Wong, chief operating officer of Custom SLR. “Photographers are looking to upgrade from traditional straps, and want something well-made, feature-rich and comfortable. We are thrilled to offer a premium camera strap at an affordable price."
Following the success of Custom SLR’s award-winning Split Strap, the Air Strap is the lightest and most versatile strap in the company’s growing line of innovative photography products. It is carefully engineered with breathable vents throughout the strap that keep it lightweight and channel heat and moisture away from the shoulder. Perfect for the photographer on the move, the strap introduces a convenient quick-adjust slider that makes it easy to keep your camera secure at your side while maneuvering through crowds and tight spaces, and provides easy access to extend the strap when you need to take a photo.
Unlike other camera straps, the Air Strap has a wider, more ergonomic design that distributes weight evenly on the shoulder to prevent fatigue. It also features a unique swivel buckle that adjusts with your body’s movements, and cushy neoprene padding that absorbs shock. The strap is compatible with most cameras and bags, and adjusts to fit most users. With an optional attachment, it can easily transition to laptop or gym bags for an instant upgrade. Use it with the Custom SLR C-Loop strap mount for a tangle-free camera strap system.
The Air Strap Kickstarter campaign was launched on Nov. 14, and hit its funding goal of $15,000 by the next day. By Jan. 9, it had exceeded its funding goal by more than $100,000, making it the most successful Kickstarter campaign Custom SLR has launched.
About Custom SLR
Custom SLR is a photography accessories company that creates products that challenge existing boundaries. Based in Silicon Valley, the team of photographers designs and sells innovative products, including the C-Loop, Split Strap, M-Plate and ProDot, all of which were successfully launched through Kickstarter. For more information, visit http://www.customslr.com.