Access Development Presents Webinar on Engagement and Loyalty in the New Membership Economy

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Company Partners with Best-selling Author Robbie Kellman Baxter to Dig Deep on the Shift from “Ownership” to “Membership” and What It Means for Customer Relationships

Robbie Kellman Baxter
This webinar will provide a quick route to actionable insights that any business can apply to their customer engagement and loyalty efforts.

Membership models are growing in popularity across all industries, resulting in a shift in how companies acquire, engage and retain customers. To help educate businesses on how to navigate this new membership economy, Access Development and best-selling author Robbie Kellman Baxter are hosting a free webinar on November 4, 2015, at 11am Eastern.

Building Engagement and Loyalty in the New Membership Economy” will reveal how membership models are growing in popularity, and why even traditional, offline companies are creating ongoing membership programs. The webinar will reveal new approaches to acquisition, engagement, and retention, as well as how to convert regular customers into raving fans.

“Membership-based strategies are working for companies like Netflix and Amazon, as well as traditional offline companies such as Weight Watchers and American Express,” Baxter says. “This webinar will provide a quick route to actionable insights that any business can apply to their customer engagement and loyalty efforts.”

Among other highlights, webinar attendees will learn the ins and outs of creating a successful member-centric business, such as:

  • Why companies are shifting from “ownership” to “membership”
  • Finding and growing “superusers”
  • The importance of ongoing innovation
  • Mastering the forever transaction
  • Best practices for onboarding and member benefits

Attendees will be able to submit questions for Baxter to answer, as well as be eligible to win a free copy of her book, “The Membership Economy”.

The webinar is free to attend and open to the public. Visit to register.

For more information about Robbie Kellman Baxter and “The Membership Economy,” please visit For more information about Access Development, please visit


About Access Development
For 30 years, Access Development has helped organizations connect with their customers and build revenue, engagement and loyalty through custom incentives, employee benefits and discount programs. The company’s private discount network of over 350,000 merchant locations is America’s largest, providing discounts of up to 50% on everyday items to millions of end users. Access also offers the nation’s largest mobile commerce platform, featuring over 175,000 merchants offering exclusive “show your phone” mobile coupons. For more information on Access, please visit or follow us on Twitter and LinkedIn.

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Brandon Carter
since: 11/2009
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