A good product isn’t enough anymore to create a long-term connection with consumers. Brands have to prove their relevance and engage with consumers constantly to forge that bond.
Cambridge, Massachusetts (PRWEB) August 12, 2014
Access Development’s Vice President of Partnership Marketing, Dave Bona, will be a featured faculty member and panelist at PYMNTS.com’s Summer School on Wednesday, August 13. The event will be attended by more than 200 payments, mobile, technology, and retail executives.
Bona will join four executives from the financial services, retail, and loyalty industries to discuss the topic of “Acquiring and Retaining Profitable Customers.” Focusing on the changes in consumer behavior and purchasing habits, Bona will discuss how traditional customer loyalty now has to be earned through consistent relevance and engagement.
The panel will begin at 3:15pm ET at the Northwest Building on the campus of Harvard University. Click here for more information about Bona’s panel as well as the rest of the presenters and topics.
“A good product isn’t enough anymore to create a long-term connection with consumers,” Bona says. “Brands have to prove their relevance and engage with consumers constantly to forge that bond. That means emphasizing mobile technology and adding value in ways they maybe haven’t considered previously.”
Access Development is the founder of the nation’s largest private discount network, including a mobile coupon program of over 150,000 merchant locations. Access helps many of the largest financial services, payments, and retail companies build customer engagement and loyalty through discount programs, employee perks, customer incentives, and more.
For more information about PYMNTS.com Summer School, please visit http://www.pymnts.com/summer-school-2014/.
*Please note that Summer School™ and PYMNTS.com℠ are not affiliated with Harvard University, nor is Summer School™ 2014 a Harvard University program or activity.
About Access Development
For 30 years, Access Development has helped organizations connect with their customers and build revenue, loyalty and retention through custom rewards and discount programs. The company’s discount network of over 300,000 merchant locations is America’s largest, providing discounts of up to 50% on everyday items to millions of end users. For more information on Access, please visit http://www.accessdevelopment.com or follow us on Twitter and LinkedIn.