Retention Science Joins SAP® Startup Focus Program for SAP HANA®

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Big Data retention automation platform Retention Science helps online businesses reduce churn and maximize customer retention.

Retention Science maximizes customer retention

Retention Science, a big-data company that helps E-commerce businesses maximize customer lifetime value and retention, today announced it is participating in the SAP® Startup Focus program. Through this engagement, it will look into building a solution that leverage the SAP HANA® database for Retention Science clients.

SAP HANA enables businesses to make smarter, faster decisions through real-time analysis and reporting combined with dramatically accelerated business processes. The SAP Startup Focus program supports startups in developing new applications on SAP HANA, SAP’s real-time database platform that streamlines analytics, planning, and predictive and sentiment assessments to allow business to operate in real time. The program is an accelerator for big data, predictive and real-time analytics startups and has more than 400 startups in the program with very distinct SAP HANA-based use-cases, from gaming to retail to finance to manufacturing and more.

“We’re very excited about this exciting opportunity, and we’re excited to take part in the activities and events offered for participants,” said Retention Science co-founder Jerry Jao. “We anticipate that being a part of the SAP Startup Focus program will allow Retention Science to find more effective ways to leverage SAP technology in our retention-automation platform and customer-profiling engine to better predict customer behaviors. Retention Science is constantly innovating. We’re always looking for ways to improve our big-data and predictive-analytics technology, and being a part of the SAP Startup Focus program will let us explore additional ways to do that.”

“We’re very excited about this exciting opportunity and we’re excited to take part in the program’s events,” said Retention Science co-founder Jerry Jao. He furthered that being part of SAP Startup Focus will allow Retention Science to find more effective ways to leverage SAP technology in its retention automation platform and Customer Profiling Engine to predict customer behaviors.


Big data and predictive analytics, which are the cornerstones of Retention Science’s technology, are playing a much bigger role in E-commerce than ever before. Online merchants rely on analytics to evaluate and improve various aspects of their business.

More importantly, data and analytics give “E-tailers” invaluable knowledge about their users and allow them to take the necessary steps to improve customer experience. Retention Science’s specialty lies in using the two to boost customer retention in E-commerce businesses. The company aggregates massive amounts of customer data for its clients and analyzes them to recommend retention campaigns relevant to each user.

About Retention Science

Retention Science is the first Retention Automation Platform that turns Big Data analytics and predictive algorithms into actionable retention marketing campaigns. Its Customer Profiling Engine analyzes the customer lifecycle and optimizes the time periods to re-engage customers with individually-tailored offers. Retention Science has been named a Top 10 Software Company in Southern California by SocalTech. Its award winning technology was featured at Under the Radar and won the Judge’s Choice & Audience awards judged by marketing executives from Zappos, Etsy, One Kings Lane, etc.

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