Mood Media COO Discusses Marketing Trends for Interactive Music, Mobile Media and Location-Based Technology at International Business Music Association Conference

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Ken Eissing, COO of Mood Media North America, shares insights into music industry trends; how consumer demand is influencing customer experience design strategies in retail and hospitality.

Mood Media

Businesses must redesign every aspect of the customer experience in order to build stronger connections with their customers and create a relevant, engaging and familiar environment. - Ken Eissing, COO Mood Media North America

Ken Eissing, Chief Operating Officer at Mood Media North America, recently delivered a keynote presentation to members of the International Business Music Association about current in-store music industry trends and how retail, hospitality, and restaurant marketers are adapting to related consumer behaviors and expectations. The event took place in Orlando, FL at the association’s annual conference.

“The connected generation is causing profound shifts in the music and commercial media industry. While demand for content is at an all time high, how consumers access, purchase and interact with their music has forever changed,” said Eissing. “The underlying technologies and consumer expectations are evolving rapidly, and the in-store music industry is at an inflection point where a new model for commercial usage is poised to emerge. The implications and challenges to business extend well beyond showrooming in the retail space; businesses must redesign every aspect of the customer experience in order to build stronger connections with their customers and create a relevant, engaging and familiar environment.”

Eissing noted that mobile and streaming technologies have given consumers universal access to an enormous library of content, and interactive music and media applications have created the expectation for a very personalized and portable media experience. Businesses competing for those consumers, particularly in the retail and hospitality space, are challenged to find ways to leverage those familiar technologies and tap into personal content channels through location-based mobile marketing.

Traditional means of delivering content are also giving way to the newer technologies that consumers demand, and businesses are demanding similar tools to manage and interface with all aspects of their operations. The explosive growth of digital signage demonstrates how businesses are using dynamic visual content to capture the attention of customers, and there has been a dramatic rise in the number of tablets being used in-store to control media, content and other aspects of the in-store environment.

Eissing concluded, “Delivering great service and providing a quality product will always be essential to a strong value proposition. But for brands to survive and grow in the future, they must offer a more personal interactive experience that relies heavily on interactive audio and visual content delivered in ways that are consistent with consumer expectations.”

About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), is one of the world’s largest designers of in-store consumer experiences, including audio, visual, interactive, scent, voice and advertising solutions. Mood Media’s solutions reach over 150 million consumers each day through more than half a million subscriber locations in over 40 countries throughout North America, Europe, Asia and Australia.

Mood Media Corporation’s client base includes more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining. Our marketing platforms include 77% of the top 100 retailers in the United States and 100% of the top 50 quick-serve and fast-casual restaurant companies.

For further information about Mood Media, please visit Follow us on Twitter and connect with us on Facebook

About Ken Eissing
As Chief Operating Officer for Mood Media North America, Ken Eissing is responsible for all aspects of the client experience, including sales, account management, customer service, service delivery and marketing, to ensure Mood solutions are delivered efficiently and effectively. Ken also leads Mood’s cross-unit and cross-channel sales strategy, focused on deepening existing client relationships and creating new engagements. His role offers a unique perspective on current and future content media trends within retail, hospitality, restaurant, and healthcare market segments.

Mr. Eissing holds a Masters of Business Administration from the Stern School of Business at New York University and a Bachelors of Science in Finance & Economics from the State University of New York at Albany. He has completed executive education programs at Thunderbird, the University of Southern California, and the Center for Creative Leadership and is an alumnus of AT&T’s exclusive Executive Development Program.

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