The Custora Pulse shows that e-commerce holiday shopping season is off to a strong start, with early holiday numbers showing 18% revenue growth compared to 2012.
New York, NY (PRWEB) November 26, 2013
According to the Pulse, for the holiday period starting November 1st, US Holiday e-commerce revenue grew by 18% compared to the equivalent period in 2012. Visits to e-commerce sites increased by 23% vs. 2012.
The Pulse is based on Custora’s analysis of over 70 million online shoppers and over $10 billion in e-commerce revenue across over 100 US-based online retailers.
Other notable e-commerce holiday trends:
- Mobile is growing fast, with almost a third of all online purchases now made on phones or tablets: Share of e-commerce purchases made on mobile devices (phone and tablet) jumped from 19% in 2012 to 28% in holiday 2013.
- Apple continues to dominate e-commerce, but Android is gaining share: iOS devices (iPhone and iPads) account for 82% of e-commerce mobile purchases, while Android devices (phones and tablets) only account for 17%, up from 15% in 2012.
- Social Commerce isn’t happening (yet): Facebook and Twitter have not generated a significant volume of e-commerce purchases this holiday season.
The Custora Pulse is updated daily throughout the holiday season; visitors can sign-up to receive email updates on key dates including Black Friday and Cyber Monday. The Pulse also enables online retailers to easily benchmark themselves against US e-commerce industry performance along key performance metrics.
"The Custora Pulse shows that the e-commerce holiday shopping season is off to a strong start, with early holiday numbers showing 18% revenue growth compared to 2012," said Corey Pierson, Co-Founder, Custora. "We’re very excited to debut the Pulse for the holiday season - it’s the first real-time dashboard of industry statistics, and it offers a simple way for retailers to benchmark their performance against industry growth."
Custora (http://www.custora.com) provides a customer-centric marketing platform that helps e-commerce teams make customer acquisition and retention programs more profitable. Custora’s software uses advanced statistical models to identify distinct customer segments and predict how customers will behave in the future. This enables e-commerce companies to deliver more relevant and effective communications that promote long-term customer relationships.
Custora is proud to work with some of the world’s leading e-commerce retailers, including LivingSocial, Etsy, Fab, Bonobos, Revolve Clothing, and One Kings Lane.
Custora E-Commerce Pulse Methodology
To provide estimations of the US e-commerce industry, Custora analyzed over 70 million online shoppers and over $10B in e-commerce revenue across over 100 US-based online retailers. External data points, such as the US Department of Commerce e-commerce growth figures, were also leveraged to extrapolate growth trends within the Custora data universe to arrive at predictions for US industry at large. The figures in this release are based on the time period November 1 - November 25, 2013 and the corresponding period in 2012 (adjusted to incorporate change of Thanksgiving holiday).