Cybex Unveils New E-Priam Stroller Through Experiential Road Tour

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Baby Gear Brand Slated to Pop Up in Eight Cities Across North America.

CYBEX, the leading baby gear brand that combines design, safety and functionality with unmatched luxury, has embarked on an eight-city road tour across the U.S. and Canada to give consumers a first look at its revolutionary new e-PRIAM stroller.

The NEW e-PRIAM from CYBEX uniquely combines the luxurious design and functionality of the PRIAM stroller with the electronic power of smart technology. Intelligent, intuitive, and exceptionally innovative, the e-PRIAM empowers you to glide up and down hills with ease, and smartly adapts to rough terrain like sand, gravel or cobblestones. Sensors in the handlebar detect pushing and pulling effort, while a smart algorithm guides motors integrated in the frame to add support when required—giving parents a helping hand when they need it most.

The tour kicked off October 5th in Toronto, Canada and will make its way through Miami, Orlando, Boston, New York, and the West Coast before its final stop in Vancouver in mid-November.

The e-PRIAM road tour takes consumers on a journey where they get to be the first to test-drive and experience the sensation of a heavy load made lighter, a rocky path made smooth, and an impossible climb made suddenly achievable on a state-of-the-art simulated test track. The innovative test track begins with an incline ramp that extends over 19 feet, followed by a course riddled with turf, cobblestone and wooden slats. The journey ends with an effortless descent down the 19-foot decline ramp.

For more information on the CYBEX e-PRIAM road tour, and to follow along the journey, please visit https://www.instagram.com/cybex_epriam_roadtour/?hl=en
About CYBEX
Established in 2005, the German company CYBEX is globally recognized for the iconic design, innovative technology, easy functionality, and superior safety features on all its products for stylish adults embarking on parenthood.
In early 2014, CYBEX joined Goodbaby International Holding Limited. The group is one of the world’s leading enterprises for the development and production of child and teen goods. Find more information at http://www.cybex-online.com (http://www.cybex-online.com/)

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Brooke Wallinger
Konnect Agency
+1 7204460618 Ext: 214
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