“We are extremely excited to bring these two great companies together. By taking this big step we are now able to help our clients connect with their customers on all major consumer platforms.” said Nate Thompson, Ratio CEO.
Seattle, WA (PRWEB) July 16, 2013
Cypress, a digital agency that creates video apps for media brands on mobile platforms and gaming consoles and Ratio Interactive, a digital agency that works with clients to create meaningful experiences on multiple platforms today announced the completion of their merger to form the largest independent multi-screen agency in the Pacific Northwest. The combined entity will marry Cypress’s focus on cross-platform digital video apps with Ratio’s focus on leading consumer mobile apps. Together, Cypress and Ratio will deliver great products for the Web, mobile, tablets, consoles and set-top boxes to a client portfolio that includes global brands such as AT&T, Barnes & Noble, Conde Nast, Intel, Meredith, Microsoft, NASDAQ, NBC and Time Warner.
The new agency will be known simply as Ratio and will be led by CEO Nate Thompson (former CEO of Cypress); COO Paul Kim (former CEO of Ratio Interactive); Chief Strategy Officer, Russ Whitman (former CSO of Ratio Interactive); and Chairman, John Sercu. “We are extremely excited to bring these two great companies together. By taking this big step, we are now able to help our clients connect with their customers on all major consumer platforms.” said Nate Thompson, Ratio CEO.
“The product strategy, services and platforms we focus on are highly complementary, but it’s the people we’ve cultivated and are bringing together that represent a huge win for our mutual customers.” added Paul Kim, Ratio COO. “Our combined team represents the largest agency in the Northwest focused on extending brand experiences across multiple platforms.”
Ratio will now employ a staff of over 120 and retain its corporate headquarters in Seattle, WA. The agency will sharpen its expertise on Windows 8/8.1 and its longstanding Microsoft partnership while continuing to expand on designing and developing apps for the leading mobile and entertainment platforms including iOS, Android, Roku and Xbox LIVE (360 and ONE). Ratio will also continue to market its flagship product for Xbox 360, CypressX, which will be released as a SaaS solution on July 30, 2013. In addition, Ratio will be expanding its footprint nationally with a focus on New York and Los Angeles.
Learn more about CypressX at http://www.cypressisdigital.com/x.
Ratio is a leading multi-screen agency that partners with global brands to create seamless experiences across all platforms. We deliver multi-screen apps that provide consistent and optimized user experiences across the web, mobile, tablet, Connected TV, and most recently the console ecosystem specifically using our CypressX product which allows media brands to launch differentiated apps quickly on the Xbox LIVE platform. Ratio’s specialized team combines product strategy with compelling design and deep technical expertise to deliver award-winning applications for our clients that include AT&T, Condé Nast, Intel, Meredith, Microsoft, NASDAQ and Time Warner. Founded in 2001, Ratio is privately held and headquartered in Seattle, WA. To learn more about Ratio, visit http://www.WeAreRatio.com or follow the company on Twitter @teamratio.