Da Vinci Robot Lawsuit Update: Bernstein Liebhard LLP Comments on Latest Report to Question Marketing Claims for the Da Vinci Surgical System

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The Firm is evaluating da Vinci lawsuits on behalf of individuals who suffered serious and life-threatening injuries in robotic surgery procedures, allegedly due to the da Vinci Surgical System.

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Our Firm has received da Vinci lawsuit inquiries from a number of patients who, like some of those profiled by Bloomberg, were convinced to undergo robot surgery because of claims made in marketing materials.

As Intuitive Surgical, Inc. faces a growing number of da Vinci robot lawsuit (http://www.davincirobotlawsuithelp.com/) filings involving its da Vinci Surgical System, Bernstein Liebhard LLP notes that a new report from Bloomberg.com is raising additional questions about many of the claims made in marketing materials for the popular robotic surgical platform. According to the October 8th report, much of the advertising employed to promote use of the da Vinci robot promises that such procedures are associated with fewer complications, despite the existence of some studies that have found no advantage between robotic surgery and more traditional procedures. Among other things, Bloomberg.com points out that there exists no randomized trials proving that robotic procedures offer significant health benefits compared to standard, less-invasive surgery, while at the same time numerous studies have shown that robotic surgery is often far more expensive than other options.*

“Our Firm has received da Vinci lawsuit inquiries from a number of patients who, like some of those profiled by Bloomberg, were convinced to undergo robot surgery because of claims made in marketing materials, but who were allegedly not made aware of the procedures’ risks,” says Bernstein Liebhard LLP, a nationwide law firm representing the victims of defective drugs and medical devices. The Firm is currently offering free da Vinci surgery lawsuit evaluations to individuals who allegedly suffered serious injuries, including surgical burns, torn blood vessels, and organ perforations, in procedures involving the da Vinci Surgical System.

Da Vinci Surgery Lawsuits
According to Bloomberg.com, the da Vinci robot was used in more than 350,000 operations last year, a 60 percent jump since 2010. The report maintains that much of that growth is driven by marketing that promises patients better outcomes. “If there was a Nobel Prize for marketing, it would go to Intuitive Surgical,” one doctor told Bloomberg.com.

At the same time, the number of da Vinci complication reports made to the U.S. Food & Drug Administration (FDA) have also increased, with reports doubling in the first 8 months of this year, according to Bloomberg.com. For its part, Intuitive Surgical maintains that the increase in adverse event reports involving the da Vinci is merely indicative of a rise in the frequency of reporting, rather than a rise in actual incidents.*

Intuitive Surgical disclosed in a regulatory filing released over the summer that it had been named in at least 33 da Vinci robot lawsuits that allege the device caused patients to suffer serious, and in some cases deadly, robotic surgery complications. Some of these lawsuits also question the marketing tactics used to convince hospitals, doctors and patients to utilize the da Vinci Surgical System.**

Patients who have allegedly been injured by the da Vinci Surgical System may be entitled to compensation for medical bills, lost wages, pain and suffering, and other injury-related damages. Learn More about filing a da Vinci surgery lawsuit at Bernstein Liebhard LLP’s website. To arrange for a free case review, please call 800-511-5092.

*bloomberg.com/news/2013-10-08/robot-surgery-damaging-patients-rises-with-marketing.html
**http://www.sec.gov/Archives/edgar/data/1035267/000119312513297410/d551118d10q.htm, Intuitive Surgical, July 22, 2013

About Bernstein Liebhard LLP
Bernstein Liebhard LLP is a New York-based law firm exclusively representing injured persons in complex individual and class action lawsuits nationwide since 1993, including those who have been harmed by dangerous drugs, defective medical devices and consumer products. The firm has been named by The National Law Journal to the “Plaintiffs’ Hot List,” recognizing the top plaintiffs’ firms in the country, for the past 10 consecutive years.

Bernstein Liebhard LLP
10 East 40th Street
New York, New York 10016
800-511-5092

ATTORNEY ADVERTISING. © 2013 Bernstein Liebhard LLP. The law firm responsible for this advertisement is Bernstein Liebhard LLP, 10 East 40th Street, New York, New York 10016, 800-511-5092. Prior results do not guarantee or predict a similar outcome with respect to any future matter.

Contact Information:
Felecia L. Stern, Esq.
Bernstein Liebhard LLP
info (at) consumerinjurylawyers (dot) com
http://www.davincirobotlawsuithelp.com/

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Felecia L. Stern
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