America’s Home Expert, Danny Lipford, Continues to Expand Digital Presence with New Online Store at

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The top destination website known for expert advice on improving the home,, now offers official branded merchandise in its new online store.

Today's Homeowner TV Cast

An online store is the perfect addition to engage fans and continue to raise awareness about the fun projects and great advice we have going on at Today’s Homeowner.

National Home Expert, Danny Lipford, is pleased to announce the launch of his new online store at, offering branded merchandise to visitors and fans. The store addition is the culmination of the 2016 renovation of the popular, destination website which draws more than 1.5 million unique visitors each month.

“Over the years I’ve had plenty of friends and fans ask about Today’s Homeowner gear,” says Lipford. “They are an enthusiastic and loyal bunch. As we head toward our 20th anniversary in the coming year, I thought the online store would be a perfect addition to engage fans and continue to raise awareness about the fun projects and great advice we have going on at Today’s Homeowner.”

The online store, available at, offers a variety of items from apparel such as t-shirts and hats, to drinkware and other fun and practical accessories like camp chairs and coolers. Shoppers can order DVDs from the extensive Today’s Homeowner archive of more than 225 episodes. Also available are accessories from Checking In With Chelsea, the media company’s lifestyle and decor web series and blog featuring Today's Homeowner co-host, Chelsea Lipford Wolf.

Features of the Today’s Homeowner Store include:

  • Responsive format – making it convenient for customers to order from desktops, phones or tablets
  • Payment processing through PayPal – offering the latest in encryption and protection for online transactions. Customers can opt to pay for their order with any credit, debit or PayPal account.
  • USPS Priority shipping anywhere in the U.S.
  • Online and phone contacts for customer service and support

Future plans for the online store include the addition of a line of Today’s Homeowner branded tools, and a directory of products “as seen on” Today’s Homeowner TV.

About Today’s Homeowner Media

Today’s Homeowner is a trusted home improvement authority delivering fresh, original, practical advice to consumers across diverse media platforms. Brands include the nationally-syndicated Today’s Homeowner TV and Radio Shows, the home enthusiast destination website, the award-winning blog and web series, Checking In With Chelsea, and the full-service video production firm, 3 Echoes. Host of the brand, Danny Lipford, is a 38-year veteran remodeling contractor and media personality. Lipford served as the home improvement expert for CBS’s The Early Show and The Weather Channel for over a decade and has made more than 160 national television appearances, most recently on FOX & Friends and FOX Business Channel. He has been a longtime contributor to Better Homes & Gardens and continues to serve as an expert source for hundreds of other popular magazines and news outlets each year.

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Stephanie Greenwood
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