Seasoned Software Executive Takes Co-CEO Role at Dassian Inc.

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Magnus Bjorendahl Named to Co-CEO post at Arizona based Dassian, Inc.

Dassian Inc.

Dassian Inc.

Mr. Bjorendahl was our natural and smart choice for a strategic leader to help drive customer success, realize our broader market potential and elevate Dassian to new levels.

Dassian, Inc., the leading SAP® add-on software company specializing in ERP solutions for project-centric businesses has appointed Magnus Bjorendahl to the new post of Co-Chief Executive Officer. Mr. Bjorendahl, a former SAP executive with extensive knowledge of the Aerospace and Defense industry, technology innovation, and driving customer value, is charged with supporting Dassian in all opportunity-facing facets of the organization focusing on partnership models, cloud delivery, and new growth areas.

“During his 15 years with SAP, Magnus has demonstrated broad capabilities working with Aerospace and Defense firms and enabling his customers to maximize their goals and investment in technology,” says Dan Murphy, Chairman of the Board of Dassian, Inc. “Mr. Bjorendahl was our natural and smart choice for a strategic leader to help drive customer success, realize our broader market potential and elevate Dassian to new levels. His proven talents as a successful software executive and his government contracting industry acumen will enable Dassian to experience growth while delivering superior customer value and support.”

“I am thrilled to be joining the Dassian team,” Mr. Bjorendahl says. “It’s a company with a tremendous offering, a loyal set of customers and yet has untapped potential. I am absolutely convinced that the combination of Dassian and SAP offers government contractors the best ERP solution in the market, and we (Dassian) just need to do a better job to educate the broader market of companies small and large, services or manufacturing. With SAP S/4HANA® and cloud delivery models, our unique offering is becoming even more differentiated in the marketplace. Dassian has a bright future and I am honored to be part of shaping that future.”

Mr. Bjorendahl will work closely with his Co-CEO partner, Simon Pugsley to run Dassian. “I am confident that Magnus and Simon will be a great team, and that the Co-CEO model will give them each more time to dedicate to their areas of focus,” says Dan Murphy. “Simon will continue to focus on driving innovation and extending our product line, while Magnus will ensure that we scale our business and that our customers are tremendously successful. Magnus and Simon will both depend 100% on each other to be successful.”

“I am excited that Magnus is joining the Dassian team,” said Simon Pugsley, Co-CEO of Dassian Inc. “His extensive experience will provide Dassian with a fresh perspective on customer delivery models and new growth opportunities. With Magnus on board, Dassian will realize exciting new opportunities in our product offerings and value to customers. Magnus and I will be a natural complement to each other, enabling Dassian to successfully evolve within the changing SAP ecosystem.”

Previously, Magnus was the Vice President and Global Head of the Aerospace and Defense industry for software giant SAP. In his role, he delivered significant growth for SAP and cemented them as the clear market leader in the Aerospace and Defense industry vertical. In his 15 year tenure at SAP, he held various roles in development, consulting and solution management. Before SAP, Magnus worked as a software consultant at Alcesys and in the customer service center at Informix. Magnus holds a MS in Computer Science & Engineering from the Institute of Technology in Linkoping, Sweden and a business degree from Wharton Business School.

About Dassian Inc.
Dassian is a global company headquartered in Scottsdale AZ that serves the ERP needs of project-focused industries specializing in SAP-based software solutions in government contract accounting and program management. Dassian has a well-earned reputation for consistently delivering a full-range of innovative, industry-focused solutions to government contractors and professional services firms worldwide since 2001. Dassian is an SAP channel partner and SAP software solution and technology partner in the SAP PartnerEdge® program. Dassian Inc. has a subsidiary companies, Dassian Europe in Galway, Ireland and Dassian UK Limited in Sheffield, England. More information is available at and


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Contact Information
Barbara McElnea
Public Relations
Dassian Inc.
(480) 922-1700

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Barbara McElnea
Dassian Inc.
+1 914-299-7743
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