Mapping Competitive KOL Activity for a Launching Cardiovascular Product
New York, US (PRWEB) April 04, 2014
Download the white paper here: http://bit.ly/1jXhfib.
A top-ten pharmaceutical client was launching a new cardiovascular product into the highly competitive European market. KOL engagement is critical to the success of the launch, but with a limited KOL pool and many manufacturers working in the same therapy area, understanding how to build a competitive edge through KOL engagement posed a challenge. Click here to read the case study.
About Heartbeat Experts:
Heartbeat Experts is the leading stakeholder management solution provider serving 20 of the top 20 pharmaceutical companies and 18 of the top 20 medical device companies. Heartbeat Experts provides software and data for KOL identification, KOL management, pricing and reimbursement, formulary access, regulatory affairs, a suite of stakeholder engagement products including virtual advisory boards, HCP communities and market research.