New Guide Helps Businesses Get Started With Data Analytics and Business Intelligence

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Baton Rouge-based DataClear has the answers businesses need to leverage data analytics in marketing, HR, finance and operations.

DataClear - Data Analytics Consulting in Baton Rouge
"Analytics doesn’t start with data -- or with software. It starts with a question you have about your business." - Rusty Frioux, managing principal, DataClear

Quick: Define data analytics and list three ways your company is using data to solve problems. Easier said than done, right? There’s a lot of buzz today about Big Data, business intelligence and data analytics -- and a lot of confusion. Enter DataClear, a Baton Rouge-based consulting firm that specializes in using data to help Gulf South companies solve their business problems.

DataClear has released a new guide, “What Can Data Analytics Do for Us?” that pinpoints specific data points and reports companies can use to solve common headaches. The guide details ways to leverage data to make new discoveries and find solutions.

Rusty Frioux, founder and managing principal at DataClear, explains, “A lot of people think that data analytics is all about expensive software. And while some enterprise reporting software packages can be very helpful for some organizations, they’re not always necessary and are often the wrong first choice for your investment dollars. Before you start thinking about tools, it’s important to take a step back and understand what questions you want answered and what data you’re already collecting. Analytics doesn’t start with data -- or with software. It starts with a question you have about your business.”

The data analytics guide serves as a brainstorming tool for companies who think that understanding the data they already collect might lead to better decision-making. The guide includes ideas and tactics for finance and accounting, operations, human resources, and sales and marketing. DataClear also shares six steps to getting started with data analytics, starting with the questions you want answered, and then considering metrics, data, reports, advanced analytics and finally making decisions using the information gathered.

To download a copy of the data analytics guide, visit

DataClear is a Baton Rouge-based data analytics consulting firm. DataClear is a team of industry experts, business consultants, academics, data scientists and technical architects who love using data to solve problems. The DataClear team gets to know a company, its employees and its data – and helps target the right projects to achieve specific goals. Contact DataClear for a free 30-minute consultation and discover how your company can profit from data-driven decision making using tools that won’t break your budget.

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