Atlanta, GA (PRWEB) October 15, 2013
Dataium, the largest aggregator of online in-market automotive shopper behavior, has released an independent study revealing behaviors of online shoppers who use live chat. Commissioned by Contact At Once!, the leading provider of automotive chat, the study measured and independently verified the added value of online chat both on dealership websites and in online advertising. Dataium found that automotive chat users are four times more likely to submit a lead and that dealership websites with live chat generate an additional 79 percent more leads.
Other key findings showed that live chat users are much more engaged automotive shoppers who performed three times as many inventory searches, were three times more likely to request store-specific information and viewed vehicle detail pages at twice the rate of the control group.
“We look at millions of shoppers across our network and we’ve found that as they move down the online path to purchasing a vehicle, they typically perform a set of measurable actions,” says Jason Ezell, President and Co-Founder of Dataium. “Our observations showed that shoppers who chat are more likely to be giving these high user engagement signals.”
Dataium’s study also showed that Contact At Once! chat generated incremental leads, in addition to those generated by lead forms. “Contact At Once! chat solutions provided an additional method for visitors to contact dealers,” adds Ezell. Compared to the average number of traditional lead form submissions, Contact At Once! chat generated 78.8 percent more leads.
Shoppers who chat from online ad listings also appear to be more actively engaged with dealerships. Analysis showed that shoppers who use Contact At Once! software to chat from Cars.com are 17.5 times more likely to visit a dealership website and are eight times more likely to continue chatting from the dealership website when dealer chat is available.
Copies of the full study can be obtained at http://www.contactatonce.com/download. An Automotive News webinar detailing the findings will be conducted on October 22. Those interested may register now via this link.
ABOUT CONTACT AT ONCE!
Contact At Once! software boosts engagement by making it easy for consumers to connect with auto dealers and ask questions at the moment their interest is piqued. More engagement can translate into more sales, and that’s why 13,000 dealers, the world’s busiest automotive classified sites and many automotive manufacturers rely on Contact At Once! to build relationships with online shoppers. For more information, visit http://www.autodealerchat.com.
Dataium is the largest aggregator of online in-market automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers monthly. The company supports cutting-edge data collection, analysis, proprietary research and reporting technology, and is also known for its ASI™ index. For more information, visit http://www.dataium.com, email: info(at)dataium(dot)com, or call 877-896-DATA (3282).
Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and used vehicle listings, consumer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and many other tools. Cars.com put millions of car buyers in control of their shopping process with the information they need to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified Ventures LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).